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# Nostalgic Childlike Art
These Kimiaki Yaegashi Prints are an Adorable Reminder of Simpler Times

By Leslie Chen | Published 2011-10-22 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/kimiaki-yaegashi-prints
References: [okimi.heteml.jp](http://okimi.heteml.jp/okimiblog/2011/10/disguise.html) & [thumbtackpress](http://www.thumbtackpress.com/products/long-tail)

This series of Kimiaki Yaegashi prints showcases the artist’s love for old-fashioned art that is both [whimsical and powerful](https://www.trendhunter.com/trends/anima) at the same time.

Coming in a red and white colour scheme, the prints evoke a desire to go back to simpler times of one’s childhood. Featuring panda bears alongside [fantastical characters](https://www.trendhunter.com/trends/neojomon-biomorphic-fantme), the designs remind me of a picture book I may have read when I was a child.

It’s hard not to fall in love with each and every one of the Kimiaki Yaegashi prints with such adorable names as “Posing” and “Blinders.”

**Implications** - Adults are looking for a way to reminisce on their childhoods. Artwork that is a reminder of simpler times appeal to those who want to take a step back from their hectic lifestyles for a brief moment. Designers could recognize this desire for nostalgic products in order to take advantage of this market.

## Trend Insights (Trend Hunter)

- Score: 6.3/10
- Popularity: 86% | Activity: 95% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: South America, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Key Themes Behind This Trend

- **Nostalgia-themed Art:** Opportunity for artists and designers to create artwork that evokes a sense of nostalgia and appeals to adults who want to relive their childhood.
- **Whimsical Prints:** Growing demand for prints with whimsical and fantastical designs that provide a brief escape from hectic lifestyles.
- **Childhood-inspired Products:** Market potential for products that remind adults of their childhood and evoke feelings of nostalgia.

### Where This Applies

- **Art and Design:** Artists and designers can tap into the demand for nostalgic and whimsical artwork.
- **Home Decor:** Opportunity for home decor brands to offer nostalgia-themed prints that add a touch of whimsy to people's living spaces.
- **Gift and Souvenir:** Gift and souvenir companies can create and market childhood-inspired products that resonate with adults seeking nostalgic reminders.

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