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# Remixed Korean Delicacies
'Kimchi Kooks' Puts a Modern Spin on a Traditional Dish

By Christopher Magsambol | Published 2015-08-25 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/kimchi-kooks
References: [kimchikooks](http://www.kimchikooks.com/) & [wallpaper](http://www.wallpaper.com/lifestyle/seoul-food-new-york-based-kimchi-kooks-put-a-modern-twist-on-classic-korean-fare/9487)

'Kimchi Kooks' is a Brooklyn-based business that wanted to introduce the neigborhood to authentic Korean cuisine. Kimchi, the iconic dish became the basis for a modern and healthy approach to the traditional fermented cabbage delicacy.

The recipes used by creator Kate Kook are inspired by her grandfather's traditional recipes. In putting a New York twist on her grandfather's dish, Kook began using local, seasonal ingredients that typically aren't found in Kimchi. This melding of old and new styles resulted in a now flourishing business. Kimchi Kooks offers a variety of flavors, including Kate's grandfather's 'Classic Kimchi,' 'Kimchi'd Kale,' and 'Kimchi'd Cabbage and Beets.'

The sleek packaging also reflects Kook's theme of modernized tradition with brown hanji, a type of Korean paper.

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 31% | Activity: 14% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Modernized Tradition:** Incorporating new and innovative ingredients and flavors into traditional dishes for a contemporary twist.
- **Local and Seasonal:** Using locally sourced, seasonal ingredients to create unique and flavorful variations of traditional dishes.
- **Creative Packaging:** Designing sleek and modern packaging that reflects the innovative approach to traditional food.

### Sectors Adopting This

- **Food and Beverage:** Opportunity for food businesses to explore and create modernized versions of traditional dishes using unique ingredients and flavors.
- **Culinary Tourism:** Potential for tourism industry to promote and showcase local and seasonal food experiences that put a modern twist on traditional cuisine.
- **Packaging and Design:** Demand for creative packaging solutions that reflect the modernized tradition and innovation in the food industry.

## Related on Trend Hunter

- [Crunchy Kimchi Pickles](https://www.trendhunter.com/trends/kimchi-pickles.md)
- [Mediterranean-Style Kimchis](https://www.trendhunter.com/trends/mediterranean-kimchi.md)
- [Michelin-Level Premium Kimchi Lines](https://www.trendhunter.com/trends/premium-kimchi-line.md)
- [Snackable Kimchi Crisps](https://www.trendhunter.com/trends/kimchi-crisps.md)
- [British Kimchi Condiments](https://www.trendhunter.com/trends/fermented-kimchi.md)
- [Experiential Kimchi Pop-Ups](https://www.trendhunter.com/trends/jongga-flavourverse.md)
- [Kimchi-Focused Branding Initiatives](https://www.trendhunter.com/trends/kimchi-cookoff.md)
- [Fermented Condiment Hybrids](https://www.trendhunter.com/trends/kraut-chi.md)
- [Make-at-Home Kimchi Kits](https://www.trendhunter.com/trends/kimchi-kits.md)
