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# Luminous Metroplitan Boxes
'Link' by Kimchi and Chips is an Interactive Installation

By Matt Ho | Published 2011-01-21 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/kimchi-and-chips
References: [designboom](http://www.designboom.com/weblog/cat/10/view/12885/kimchi-and-chips-link.html) & [kimchiandchips](http://www.kimchiandchips.com/link.php)

This Kimchi and Chips 'Link' install is not to be missed if you love [illuminated art displays](https://www.trendhunter.com/trends/lumino1).

Kimchi and Chips created a [luminous city of boxes](https://www.trendhunter.com/trends/craig-karl2) stacked on top of each other, allowing visitors to [interact with the installation](https://www.trendhunter.com/trends/satellite-exhibition) by recording videos and images of themselves. These images will then be projected onto the boxes, providing an interesting experience for viewers. The inspiration behind 'Link' is to portray the quick evolution of cities based on the constant change of faces and activity in the digital world.

Photo Credits: [designboom](http://www.designboom.com/weblog/cat/10/view/12885/kimchi-and-chips-link.html), [kimchiandchips](http://www.kimchiandchips.com/link.php)

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 26% | Activity: 80% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Interactive Art Installations:** Developing and investing in technology that enhances interactive art installations, such as Link, can bring experiential and aesthetic value to various spaces.
- **Mixed Reality Experiences:** Utilizing mixed reality, like projecting images onto stacked boxes, can create immersive experiences for audiences in entertainment venues, event spaces, and public areas.
- **Digital Art Evolution:** Venturing into unexplored territories of digital art, such as Link, can provide new and unique ways for exploring the changes within populations and cities as technology develops and integrates with society.

### Industries Being Reshaped

- **Art and Entertainment:** Incorporating interactive and mixed reality technology into art installations and entertainment spaces can update the traditional model and attract younger and tech-savvy audiences.
- **Advertising and Marketing:** Marketers and advertisers can utilize the mixed reality and interactive features of installations like Link to create unique brand experiences and engage with audiences in a memorable and effective way.
- **Public Spaces and Installations:** Developing public art installations using mixed reality and interactive technology, like Link, can transform public spaces and increase engagement with the surrounding environment.

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