# Social Street Art The Cause Guerilla Art of Kimberly Clark is Odd but Fascinating By Armida Ascano | Published 2010-09-18 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/kimberly-clark References: [acidolatte.blogspot](http://acidolatte.blogspot.com/2010/09/kimberly-clark.html?zx=5cf27bbda356e7f3) & [artnews.org](http://artnews.org/artist.php?i=2132) Kimberly Clark is an artist from Berlin whose art is creative but confusing. At first glance, Kimberly Clark's strategically placed [polyester mannequins](https://www.trendhunter.com/trends/olga-de-amaral) and piles of trash seem like a strange reality; however, these pieces are actually [installations with a social commentary](https://www.trendhunter.com/trends/snowflake-exhibition). With strong feelings on female consumerism and common perception of nightlife, Kimberly Clark places her [guerilla art in crowded places](https://www.trendhunter.com/trends/flower-market-20) as to spread the message. Eerily realistic polyester dolls hold strange poses atop piles of garbage in order to bring excessive vices to light. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 84% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Why This Trend Is Growing - **Guerrilla Art:** Opportunity for brands to leverage guerrilla art installations as a unique and attention-grabbing marketing tactic. - **Social Commentary:** Companies can embrace social commentary in their creative campaigns to start conversations and engage with their target audience. - **Female Empowerment:** There is potential for brands to align themselves with the theme of female empowerment in their marketing initiatives to appeal to socially conscious consumers. ### Industries Being Reshaped - **Art Galleries:** Art galleries can showcase guerrilla art installations to attract a diverse range of visitors and create buzz. - **Marketing and Advertising:** Marketing and advertising agencies can explore guerrilla art as a disruptive approach to campaign development and execution. - **Fashion and Retail:** Fashion and retail brands can tap into the theme of female empowerment and social commentary to resonate with their target market and differentiate themselves in the industry. ## Related on Trend Hunter - [Statement Street Art](https://www.trendhunter.com/trends/surreal-street-art-1.md) - [Street Art Metaverses](https://www.trendhunter.com/trends/frieze-los-angeles.md) - [Concrete Hand-Poured Home Sculptures](https://www.trendhunter.com/trends/skkn-by-kim-2.md) - [Intricate Fiber Art Exhibitions](https://www.trendhunter.com/trends/threadwork-women-redefining-fiber-arts.md) - [Striking Urban Wildlife Art](https://www.trendhunter.com/trends/clare-allin.md) - [Vibrantly Colorful Dynamic Artwork](https://www.trendhunter.com/trends/kayla-rumpp.md) - [Distorted Furniture Street Art](https://www.trendhunter.com/trends/first-kiss-at-last-light.md) - [Crystal-Adorned Crushed Cans](https://www.trendhunter.com/trends/sam-keller.md) - [Art-Promoting Campaigns](https://www.trendhunter.com/trends/beige-billboards.md)