# Multihued Hand Monsters The Kimberly-Clark Hygiene Campaign Will Scare You By Luisa Amanda Gomes | Published 2010-03-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kimberly-clark-hygiene-campaign References: [adsoftheworld](http://adsoftheworld.com/media/print/kimberlyclark_professional_monster_1) & [kimberly-clark](http://www.kimberly-clark.com/) The Kimberly Clark hygiene campaign is a colorful and cute collection of ads featuring body paint and hand models. Decorated in bright and bold body paint, the hands are depicted as various monsters. These monsters are suppose to represent the various germs you can pick up from--drum roll, please--soap dispensers! Yes, you can actually pick up germs from washing your hands! Thus, not only has the Kimberly Clark hygiene campaign succeeded in creating bright and lively ads, it has managed to scare me as well. It’s definitely an effective campaign. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 56% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Colorful Advertising:** The use of bright and bold colors in advertising campaigns can capture attention and create a memorable impression. - **Body Paint Marketing:** Incorporating body paint into marketing materials can add creativity and visual appeal to promotional campaigns. - **Germ Awareness Initiatives:** Promoting germ awareness and hygiene practices can educate and empower individuals to take proactive measures in preventing the spread of infections. ### Who This Affects Most - **Advertising:** The advertising industry can explore new ways to incorporate vibrant colors and unique marketing techniques to grab consumers' attention. - **Beauty & Cosmetics:** The beauty and cosmetics industry can leverage body paint as a creative tool to showcase their products and create visually captivating campaigns. - **Healthcare:** The healthcare industry can develop germ awareness initiatives to educate the public about proper hygiene practices and highlight the importance of infection prevention. ## Related on Trend Hunter - [Student-Focused Hand Washing Ads](https://www.trendhunter.com/trends/happy-hands-contest.md) - [Child-Focused Handwashing Ads](https://www.trendhunter.com/trends/h-for-handwashing.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Indian Hand Hygiene Ads](https://www.trendhunter.com/trends/saafhaathsekhaaiye.md) - [Social Home Cleaning Campaigns](https://www.trendhunter.com/trends/clr-brands-so-clean-so-hot.md) - [Hygienic Hippo Campaigns](https://www.trendhunter.com/trends/confessions-of-moo-deng.md) - [Child-Centric Hand Hygiene Apps](https://www.trendhunter.com/trends/hygiene-app.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Back-To-School Hygiene Campaigns](https://www.trendhunter.com/trends/backtoschool-hygiene.md)