# Kimbap Delivery Services UNLIMEAT Launched Rollicious as a Plant Protein Delivery Business By Laura McQuarrie | Published 2023-10-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kimbap References: [vegconomist](https://vegconomist.com/gastronomy-food-service/delivery-services/unlimeat-just-egg-kimbap-delivery-korea/)  Kimbap, also known as Korean seaweed rice rolls, inspired a new [plant-based protein delivery](https://www.trendhunter.com/trends/novameat-plantbased-proteins) business in Korea from [UNLIMEAT](https://www.trendhunter.com/trends/unlimeat-kimbap). The operator of the largest plant-based meat-exclusive factory in Asia specializes in [vegan products with a Korean twist](https://www.trendhunter.com/trends/grubby-and-symplicity) and it is now introducing a new protein bomb kimbap delivery service called Rollicious. Rollicious offers up seven different menu items made with UNLIMEAT products like char-grilled galbi, tuna and pulled pork, as well as JUST Egg. These protein-packed bites are wholly plant-based, offering a fresh and nutritious take on a regional staple that aligns with plant-based eaters' values. This delivery service started out with a beta test in September and it's officially launching in October with a focus on the Gangnam and Seocho districts in Korea. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 36% | Activity: 15% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Protein Delivery:** UNLIMEAT's Rollicious introduces a new plant protein delivery service specializing in vegan kimbap rolls made with its own plant-based products. - **Regional Staple Reinvention:** Rollicious offers a fresh and nutritious take on the traditional Korean seaweed rice rolls, providing plant-based options that cater to vegan eaters. - **Localized Delivery Services:** Rollicious is focusing its delivery service in the Gangnam and Seocho districts in Korea, highlighting the potential for localized plant-based food delivery businesses. ### Sectors Adopting This - **Food Delivery:** UNLIMEAT's Rollicious launch showcases the growth of plant-based protein delivery, expanding options for consumers seeking vegan food delivery choices. - **Plant-based Meat:** UNLIMEAT's Rollicious taps into the plant-based meat industry by offering kimbap rolls made with its own plant protein products. - **Korean Cuisine:** Rollicious revamps traditional Korean seaweed rice rolls, bringing a plant-based twist to a regional staple, opening opportunities for innovation in Korean cuisine. ## Related on Trend Hunter - [Upcycled Rice Rolls](https://www.trendhunter.com/trends/unlimeat-kimbap.md) - [Korean Plant-Based Proteins](https://www.trendhunter.com/trends/unlimeat-2.md) - [Plant-Based Korean Cuisine Meats](https://www.trendhunter.com/trends/korean-plantbased-meats.md) - [Vegan Korean BBQ Products](https://www.trendhunter.com/trends/unlimeat-1.md) - [Asian Plant-Based Jerky](https://www.trendhunter.com/trends/unlimeat-jerky.md) - [Premium Plant-Based Meats](https://www.trendhunter.com/trends/unlimeat.md) - [Frozen Korean Cuisine Dumplings](https://www.trendhunter.com/trends/korean-dumplings.md) - [Streetstyle K-Food Meals](https://www.trendhunter.com/trends/pulmuone-kstreet-food.md) - [Virtual Vegan Bowl Menus](https://www.trendhunter.com/trends/vegan-bowls.md)