# Fighting Photoshop Rumors Kim and Khloe Kardashian Defend PETA Ad By Marissa Brassfield | Published 2008-12-12 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/kim-khloe-kardashian-peta References: [kimkardashian.celebuzz](http://kimkardashian.celebuzz.com/2008/12/khloes-peta-photo-is-oh-so-rea.php) & [fashionrules](http://fashionrules.com/2008/12/khloe-kardashian-goes-naked-for-peta/) Yesterday Khloe Kardashian made headlines with her scandalous [PETA](https://www.trendhunter.com/trends/animal-intelligence) ad. The PETA ad incited a firestorm on fashion and celebrity blogs, where Khloe Kardashian’s steamy photo was dismissed as the work of a team of ace Photoshop and airbrushing experts. Photographer Troy Jensen immediately came to Khloe Kardashian’s defense in an interview with Fashion Rules: “Yes, some blogs are saying I photoshopped her completely. And it really wasn’t the case. Khloe spent a lot of time preparing for the shoot. I clean up all of my pictures a little, but not a ton of retouching was done on this one.” Jensen continues on to quell the rumors about Khloe Kardashian’s curvier figure compared to her sisters, “It’s true Khloe’s weight fluctuates about five pounds, and people are very unkind sometimes in what they write.” Big sister [Kim Kardashian](https://www.trendhunter.com/trends/kim-kardashian-fortnite) immediately posted a portion of Troy Jensen’s interview on her blog to aid in Khloe Kardashian’s defense. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 84% | Activity: 64% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Key Themes Behind This Trend - **Rumor Debunking:** Opportunity to create platforms or services that debunk false rumors circulating on blogs and social media. - **Body Positivity:** Potential for brands and influencers to promote body positivity and embrace diverse body shapes and sizes. - **Transparency in Editing:** Emerging market for tools or technologies that make it easier to determine if images have been digitally altered. ### Where This Applies - **Digital Media:** Opportunity for digital media platforms to develop fact-checking algorithms to debunk false rumors and improve credibility. - **Beauty and Fashion:** Potential for beauty and fashion brands to showcase diverse body types in their advertisements and campaigns. - **Technology:** Growing demand for image analysis and editing software that can detect and highlight digital alterations. ## Related on Trend Hunter - [Celebrity Padded Shapewear Campaigns](https://www.trendhunter.com/trends/ultimate-butt.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md) - [Celebrity Alternative Meat Ambassadors](https://www.trendhunter.com/trends/kardashian-joined-beyond-meat.md) - [Seductive Winter Loungewear Lines](https://www.trendhunter.com/trends/winter-heat-collection.md) - [Mattifying Cream Lipsticks](https://www.trendhunter.com/trends/silk-matte-lip.md) - [Celebrity-Founded Fashion Brands](https://www.trendhunter.com/trends/kylie-jenner-1.md) - [Celebrity-Collaborative Cookie Menus](https://www.trendhunter.com/trends/kardashian-jenner.md) - [Celebrity-Endorsed Pill Speakers](https://www.trendhunter.com/trends/beats-x-kim.md)