# Relaunched Celebrity Cosmetics Kim Kardashian's SKKN Will Take a Skincare-First Approach to Makeup By Ell Smith | Published 2024-01-19 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/kim-kardashians-skkn References: [graziadaily](https://graziadaily.co.uk/beauty-hair/makeup/kim-kardashian-make-up-skkn-by-kim/) & [skknbykim](https://skknbykim.com/en-gb) Kim Kardashian's SKKN is being relaunched, much to the excitement of fans and makeup connoisseurs. Having temporarily halted the makeup line in 2021 to channel her energies into the success of [SKIMS](https://www.trendhunter.com/trends/swim-line), Kim is now revisiting the beauty domain. Acknowledging the feedback from her loyal followers, the reality star reveals a [skincare-first approach](https://www.trendhunter.com/trends/core-collection-1) with 26 diverse products aimed at achieving a more natural look. This strategic move reflects Kardashian's dedication to meeting consumer demands and adapting to the evolving beauty landscape. After successfully establishing SKIMS, the timing is ripe for the return to cosmetics, as she continues to shape the industry with her influential brand. The eagerly awaited makeup line is set to debut on January 26, 2024, promising a fusion of beauty and skincare innovations. Image Credit: SKKN, Kim Kardashian ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 78% | Activity: 80% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### What Makes This Trend Stand Out - **Skincare-first Approach:** Kim Kardashian's SKKN is relaunching with a focus on skincare, creating disruptive innovation opportunities in the makeup industry. - **Diverse Product Range:** Kim Kardashian's relaunched cosmetics line offers 26 diverse products, presenting disruptive innovation opportunities for product development and customization. - **Fusion of Beauty and Skincare:** The debut of Kim Kardashian's relaunched makeup line promises a fusion of beauty and skincare innovations, creating disruptive innovation opportunities in the beauty industry. ### Sectors Adopting This - **Makeup Industry:** Kim Kardashian's relaunched cosmetics line with a skincare-first approach creates disruptive innovation opportunities in the makeup industry. - **Product Development:** The diverse product range of Kim Kardashian's relaunched cosmetics line presents disruptive innovation opportunities in product development and customization. - **Beauty Industry:** The fusion of beauty and skincare innovations in Kim Kardashian's relaunched makeup line creates disruptive innovation opportunities in the beauty industry. ## Related on Trend Hunter - [Long-Lasting Holiday Cosmetics](https://www.trendhunter.com/trends/skkn-by-kim-holiday-collection.md) - [Mattifying Cream Lipsticks](https://www.trendhunter.com/trends/silk-matte-lip.md) - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md) - [Celebrity-Founded Fashion Brands](https://www.trendhunter.com/trends/kylie-jenner-1.md) - [Concrete Hand-Poured Home Sculptures](https://www.trendhunter.com/trends/skkn-by-kim-2.md) - [Co-Designed Leopard Lingerie](https://www.trendhunter.com/trends/skims-1.md) - [Skincare-Fortified Makeup Lines](https://www.trendhunter.com/trends/core-collection-1.md) - [Community-Made Skincare Products](https://www.trendhunter.com/trends/skin-development-kit.md) - [Celebrity Lingerie Flagship Stores](https://www.trendhunter.com/trends/skims-10.md)