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# Socialite Video Games
The Kim Kardashian Video Game is an Unusual Product Launched by the Star

By M | Published 2014-07-07 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/kim-kardashian-video-game
References: [huffingtonpost](http://www.huffingtonpost.com/2014/06/17/kim-kardashian-game_n_5503180.html?utm_hp_ref=celebrity&ir=Celebrity) & [instagram](http://instagram.com/kimkardashian)

As the Kardashian clan continues to market themselves in the realms of beauty, fashion and social media, it’s only fitting that a [Kim Kardashian video game](https://www.trendhunter.com/trends/xelestia) would be next on the marketing agenda.

If you thought the world didn’t need any more Kardashian-related merchandise, then brace yourself for Kimmy K’s latest video game creation. The highest paid member of the Kardashian clan uploaded a picture of a cartoon version of herself onto her [Instagram](https://www.trendhunter.com/trends/Cross-platform-search-analytics) profile with the caption, “Sneak peak from my upcoming project! Super excited about this! #KimKardashianGame.” While there aren’t many official details released yet as to what the game will be about, I think it’s safe to say it will star Kimmy and allow users to interact with her [Hollywood](https://www.trendhunter.com/trends/austin-butler) lifestyle. How well will this game do? Only time will tell.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 40% | Activity: 41% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts)

## Key Themes

### What Makes This Trend Stand Out

- **Celebrity Video Games:** As more celebrities get involved in creating video games, there are opportunities for disruptive innovation in the gaming industry to create unique experiences for fans.
- **Influencer-branded Products:** As influencers continue to monetize their online presence, there are opportunities for disruptive innovation in creating unique branded products, such as video games.
- **Interactive Celebrity Experiences:** The rise of celebrity-centered video games and other interactive experiences presents an opportunity for innovation in creating immersive and personalized experiences with the stars fans love.

### Sectors Adopting This

- **Gaming:** The gaming industry can explore opportunities to create more celebrity video games and partner with influencers to create unique gaming experiences that attract new audiences.
- **Entertainment:** The entertainment industry can explore opportunities to leverage influencers and celebrity brands to create new revenue streams by expanding into other product categories, such as video games.
- **Marketing:** Digital marketers can explore opportunities to leverage the popularity of celebrity video games and influencer-branded products to reach new audiences and engage with existing ones in innovative ways.

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