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# Celeb-Designed Timepieces
Kim Kardashian Creates Watch Collection with Brissmor

By JDurhamII | Published 2010-12-16 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/kim-kardashian-to-start-watch-collection
References: [kardashianvideo.net](http://www.kardashianvideo.net/2583/kim-kardashian-sells-watch/) & [kimkardashiansignaturewatches](http://kimkardashiansignaturewatches.com/index.php?c=products)

Ms. Jack of all trades herself, Kim Kardashian, is starting her very own [watch collection](https://www.trendhunter.com/trends/chteau-divoire) in conjunction with Brissmor company.

The watches will be geared toward [upscale ladies](https://www.trendhunter.com/trends/womens-watches1) who are willing to shell out between $250 to $500. This celeb can now put another notch onto her list of many accomplishments which includes [diet pills](https://www.trendhunter.com/trends/beats-x-kim), workout videos and laser hair removal. Along with having a famous name attached, this collection of watches is still very beautiful.

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 10% | Activity: 88% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches)

## Key Themes

### Key Themes Behind This Trend

- **Celeb-designed Timepieces:** There is an increasing trend of celebrities partnering with watch companies to create their own collections.
- **Upscale Women's Watch Market:** There is a growing trend of high-end watch brands targeting affluent women with luxury timepieces.
- **Expanding Celebrity Brands:** Celebrities like Kim Kardashian are expanding their brands beyond their traditional areas of expertise, collaborating with companies on various products.

### Where This Applies

- **Luxury Watch Industry:** Luxury watch companies have the opportunity to collaborate with celebrities to create exclusive watch collections that appeal to a wider customer base.
- **Fashion Accessories Industry:** The fashion accessories industry, particularly the high-end segment, can benefit from partnering with celebrities to create limited-edition watch collections.
- **Celebrity Branding Industry:** The celebrity branding industry can explore partnerships with watch companies to offer consumers exclusive timepieces endorsed by their favorite stars.

## Related on Trend Hunter

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- [Celebrity-Endorsed Pill Speakers](https://www.trendhunter.com/trends/beats-x-kim.md)
