# No Photoshop Editorials ‘Super Models' Go Natural For Hedi Slimane in Vogue Hommes By Ayman | Published 2009-03-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kim-kardashian-super-models-hedi-slimane References: [hedislimane](http://www.hedislimane.com/fashiondiary/index.php?id=65) & [voguehommes](http://www.voguehommes.com/) Kim Kardashian received a generous Photoshop treatment in the new issue of Complex magazine, as would Jennifer Aniston, Angelina Jolie and all celebrities from the A to the Z lists. So I guess Kim Kardashian and those celebrities won’t be calling photographer Hedi Slimane any time soon. The man is famous for taking [natural photos with minimal makeup](https://www.trendhunter.com/trends/authentic-skincare-campaign), if any. Slimane’s realistic work is featured in the new Spring/Summer 2009 issue of [Vogue Hommes International](https://www.trendhunter.com/trends/vogue-singapore-magazine) with an editorial entitled, ‘Super - Models.’ The editorial features male super models from the 1990s with [no photoshop and no makeup](https://www.trendhunter.com/trends/the-ordinary-x-uncommon). The featured models are Mark Vanderloo, Werner Schreyer, Andree Van Noord, Larry Scott, and Greg Hansen. In fact, it has become more interesting and peculiar news when a celebrity does not get photoshopped. Brad Pitt generated huge buzz recently by boldly going natural on the cover of W Magazine. See that story alongside Madonna's leaked outtakes sand photoshop, and another Hedi Slimane natural photography editorial in the related section below. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 95% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Natural Photography:** Disruptive innovation opportunity: Develop a photography service that specializes in capturing natural, unretouched images of celebrities and models. - **Embracing Authenticity:** Disruptive innovation opportunity: Create a platform that promotes and celebrates authenticity by featuring unaltered images of individuals in media and advertising. - **Anti-photoshop Movement:** Disruptive innovation opportunity: Launch a campaign or organization that advocates for the limited use of Photoshop in media and advertising, promoting self-acceptance and realistic beauty standards. ### Where This Applies - **Fashion Photography:** Disruptive innovation opportunity: Introduce new techniques and approaches to fashion photography that showcase natural beauty and authenticity. - **Celebrity Media:** Disruptive innovation opportunity: Build a celebrity media platform that focuses on showcasing unretouched images and highlighting the real lives of celebrities. - **Beauty and Cosmetic Industry:** Disruptive innovation opportunity: Develop a line of beauty products that emphasizes natural beauty and encourages self-acceptance, positioning itself as an alternative to heavily retouched images in media and advertising. ## Related on Trend Hunter - [Unretouched Photography Books](https://www.trendhunter.com/trends/dove-reimagine-beauty.md) - [Non-AI Beauty Campaigns](https://www.trendhunter.com/trends/the-code.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [AI-Powered Fashion Photography Platforms](https://www.trendhunter.com/trends/betterstudio.md) - [No-Nonsense Haircare Campaigns](https://www.trendhunter.com/trends/the-no-gimmicks-campaign.md) - [Celebrity Padded Shapewear Campaigns](https://www.trendhunter.com/trends/ultimate-butt.md) - [Modern Wedding-Inspired Campaigns](https://www.trendhunter.com/trends/wedding-shop-campaign.md) - [AI-Generated Swimsuit Campaigns](https://www.trendhunter.com/trends/undiz.md)