# Sultry Sneaker Ads The Kim Kardashian Sketchers Commercial Will Make You Sweat By Amelia Roblin | Published 2011-02-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kim-kardashian-sketchers-commercial References: [adrants](http://www.adrants.com/2011/02/kim-kardashian-dumps-trainer-to-pimp.php) & [facebook](http://www.facebook.com/SKECHERS?v=app_147467635306384) Aired for the first time at the 2011 Superbowl, this seductive Kim Kardashian Sketchers commercial will convert you to the shoe. With the tag line of "Kim's Break-Up to Shape Up," this [athletic TV advertisement](https://www.trendhunter.com/trends/skylrk-x-adidas) shows the bombshell ditching her [personal trainer](https://www.trendhunter.com/trends/by-khlo) for a pair of kicks that apparently improve her gym workout. The celebrity ends what looks like a secret affair with her trainer in the commercial, ditching him for a pair of Shape-ups. The implied scandal makes the message behind the Kim Kardashian Sketchers commercial all the more powerful. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 43% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Celebrity-endorsed Ads:** Opportunity for companies to leverage the influence of celebrities to promote their products in a unique way - **Seductive Advertising:** Opportunity for businesses to use sensual or suggestive imagery to market their products in a provocative manner - **Fitness Footwear:** Opportunity for shoe companies to market their products specifically as being improved for athletic performance ### Who This Affects Most - **Advertising:** Opportunity for advertising agencies to create new and provocative campaign strategies for their clients - **Celebrity Endorsements:** Opportunity for companies to partner with famous individuals to promote their products through impactful and memorable ads - **Footwear:** Opportunity for shoe companies to create cutting-edge products that cater to fitness enthusiasts and athletes ## Related on Trend Hunter - [Celebrity Padded Shapewear Campaigns](https://www.trendhunter.com/trends/ultimate-butt.md) - [Kickoff Footwear Commercials](https://www.trendhunter.com/trends/skechers-big-game.md) - [Celebrity Super Bowl Commercials](https://www.trendhunter.com/trends/skechers-no-t.md) - [Athletic Wear Collabs](https://www.trendhunter.com/trends/nikeskims-collection.md) - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md) - [Seductive Winter Loungewear Lines](https://www.trendhunter.com/trends/winter-heat-collection.md) - [Celebrity-Collaborative Athletic Lines](https://www.trendhunter.com/trends/by-khlo.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Athlete-Starring Footwear Campaigns](https://www.trendhunter.com/trends/speed-shopping.md)