# Celebs as Personal Stylists Kim Kardashian Helps You Find Footwear at ShoeDazzle By Sandra Winn | Published 2009-06-11 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/kim-kardashian-shoedazzle References: [freep](http://www.freep.com/article/20090607/FEATURES01/906070343/1025/FEATURES/Web%20site%20stylists%20help%20you%20choose%20shoes) & [shoedazzle](http://www.shoedazzle.com/) Shoe fashionistas may find themselves in love with [Kim Kardashian](https://www.trendhunter.com/trends/kim-kardashian-fortnite)’s ‘ShoeDazzle’ website where you are assigned a [personal shoe stylist](https://www.trendhunter.com/trends/fitcheck-ai) and a new pair of shoes each month for $39 once you sign up for a membership. Miss Kardashian, the Founder and Chief Stylist of ‘ShoeDazzle’, personally selects the shoes offered to clients on a monthly basis. After you complete a ‘ShoeDazzle’ fashion survey, one of the “dream team” stylists, including Michael Bassolino, Merika Rock, Toni Ferrara, Jamie L. Crowley, Camille Jumelle, and Elizabeth French will select five [trendy shoe choices](https://www.trendhunter.com/trends/june-ambrose-x-naturalizer) of which you pick one. What happens if you’re unsatisfied with you choices? You simply use their “skip month” feature and you will not be charged the $39 dollars. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 29% | Activity: 22% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Personalized Styling Services:** Disruptive innovation opportunity: Create a platform that offers personalized styling services for various fashion items beyond shoes. - **Subscription-based Fashion Services:** Disruptive innovation opportunity: Develop a subscription-based service that offers curated fashion items on a monthly basis. - **Celebrity-endorsed Fashion:** Disruptive innovation opportunity: Collaborate with celebrities to launch fashion platforms that feature their personal selections. ### Where This Applies - **Online Fashion Retail:** Disruptive innovation opportunity: Integrate AI-powered personal stylists into online fashion retail platforms for a customized shopping experience. - **Fashion Subscription Boxes:** Disruptive innovation opportunity: Create a subscription-based fashion box that offers handpicked fashion items based on individual preferences. - **Celebrity Marketing:** Disruptive innovation opportunity: Develop a platform that connects brands with celebrities to endorse and curate fashion collections. ## Related on Trend Hunter - [Celebrity-Collaborative Athletic Lines](https://www.trendhunter.com/trends/by-khlo.md) - [Celebrity Alternative Meat Ambassadors](https://www.trendhunter.com/trends/kardashian-joined-beyond-meat.md) - [Personalized Fashion Advice Tools](https://www.trendhunter.com/trends/urban-stylers.md) - [Celebrity-Founded Fashion Brands](https://www.trendhunter.com/trends/kylie-jenner-1.md) - [Celebrity-Inspired Cartoon Heels](https://www.trendhunter.com/trends/katy-perry-1.md) - [Celebrity Padded Shapewear Campaigns](https://www.trendhunter.com/trends/ultimate-butt.md) - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md) - [AI-Powered Styling Apps](https://www.trendhunter.com/trends/stylehack.md) - [Celebrity-Collaborative Cookie Menus](https://www.trendhunter.com/trends/kardashian-jenner.md)