# Celebrity Backside Floaties The New Kim Kardashian Merchandise Line Features a Scandalous Floatie By Riley von Niessen | Published 2017-04-06 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/kim-kardashian-merchandise References: [hypebae](https://hypebae.com/2017/4/kim-kardashian-kimoji-festival-merch-drop) & [kimoji](https://kimoji.com/) In time for summer, new Kim Kardashian merchandise has been released, which includes everything from hats and phone cases, to Kimoji-branded lighters and pool floaties that emulate the appearance of the socialite's iconic backside. In addition to this rather unconventional floatie that's likely to garner users a few looks, there's another that states "LIT" in a black text box. Other summer-ready items include hats with slogans like "I'M ON THE LIST," "WYA," and "STILL DRUNK FROM YESTERDAY." Bandannas, flasks, tees, and other products feature the same slogans, in addition to the socialite's Kimoji version of a hand flaunting the middle finger. Currently, the new Kim Kardashian merchandise can be purchased from the Kimoji store online. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 84% | Activity: 96% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### Key Themes Behind This Trend - **Celebrity Merchandise:** Creating merchandise based on popular celebrities offers disruptive innovation opportunities in the fashion and retail industry, as it taps into the fan culture and generates new revenue streams. - **Iconic Floaties:** Designing floaties that emulate the distinctive features of celebrities' bodies presents disruptive innovation opportunities in the recreational products industry, as it combines novelty with pop culture appeal. - **Slogan Fashion:** Producing fashion items with bold and provocative slogans provides disruptive innovation opportunities in the apparel industry, as it caters to consumers looking for unique and statement-making clothing. ### Where This Applies - **Fashion and Retail:** The fashion and retail industry can leverage celebrity merchandise to capitalize on the popularity and influence of famous personalities, driving sales and branding opportunities. - **Recreational Products:** The recreational products industry can create innovative floaties that mimic iconic body parts of celebrities, attracting customers looking for playful and attention-grabbing pool accessories. - **Apparel:** The apparel industry can introduce fashion items featuring bold and provocative slogans to cater to a niche market of consumers seeking distinctive and expressive clothing. ## Related on Trend Hunter - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md) - [Celebrity Padded Shapewear Campaigns](https://www.trendhunter.com/trends/ultimate-butt.md) - [Film-Celebrating Pool Floaties](https://www.trendhunter.com/trends/funboy-x-barbie-the-movie-collection.md) - [Vibrant Seltzer-Backed Floaties](https://www.trendhunter.com/trends/truly-x-minnidip.md) - [Cheeky Summer Product Lines](https://www.trendhunter.com/trends/great-float.md) - [Summertime Cafe Pool Floaties](https://www.trendhunter.com/trends/tim-hortons-promotional-products.md) - [Collaborative Inclusive Swimwear](https://www.trendhunter.com/trends/cloud-cups.md) - [Tortilla Chip-Shaped Pool Floats](https://www.trendhunter.com/trends/tortilla-chipshaped-pool-float.md) - [Long-Lasting Holiday Cosmetics](https://www.trendhunter.com/trends/skkn-by-kim-holiday-collection.md)