# Giant Balloon Installations A Kim Kardashian Balloon Takes Over Times Square for Skims Swim Launch By Georgia Wray Norsten | Published 2025-03-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kim-kardashian-balloon References: [wwd](https://wwd.com/pop-culture/celebrity-news/skims-kim-kardashian-times-square-nyc-balloon-1237020698/) A larger-than-life Kim Kardashian balloon has officially landed in Times Square, marking the boldest Skims promotion yet. The [60-foot-tall installation](https://www.trendhunter.com/trends/giant-hamilton-handbag), featuring Kardashian in [Skims’](https://www.trendhunter.com/trends/winter-heat-collection) latest Swim 'triangle top' and 'tanga bottoms' in tide blue, is impossible to miss -- floating above a custom 4-foot deck wrapped in the brand’s signature logo. This eye-catching spectacle celebrates the newest '[Skims Swim](https://www.trendhunter.com/trends/skims-popup)' collection, which drops Thursday. Designed for versatility and confidence, the collection includes signature swimwear, terry and cotton jersey cover-ups, and poolside accessories, all in five standout colorways: 'champagne leopard,' 'champagne tiger,' 'snow,' 'tide,' and classic 'onyx.' The campaign, shot in the Bahamas by Ana Dias, captures the collection’s effortless, vacation-ready energy. Kardashian herself calls it a collection for everyone, designed to make people feel amazing and confident. Image Credit: Skims ## Trend Insights (Trend Hunter) - Score: 7.6/10 - Popularity: 97% | Activity: 96% | Freshness: 36% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Billboards](https://www.trendhunter.com/billboards) ## Key Themes ### Why This Trend Is Growing - **Experiential Marketing Campaigns:** The use of giant, attention-grabbing balloon installations signals a shift towards immersive marketing strategies that captivate audiences in high-traffic urban locations. - **Inflatable Art Installations:** As seen with the massive Kim Kardashian balloon, inflatable installations are becoming a popular medium for brands to create visually impactful statements in public spaces. - **Celebrity-driven Brand Promotions:** Leveraging celebrity figures in product launches, as demonstrated by Kim Kardashian's balloon in Times Square, enhances brand visibility and consumer engagement. ### Industries Being Reshaped - **Outdoor Advertising:** Balloon installations like the one in Times Square represent a novel approach within outdoor advertising, offering more interactive and memorable brand experiences. - **Event Marketing:** Incorporating larger-than-life elements such as giant balloons into event marketing strategies offers companies a unique way to generate buzz and enhance consumer interaction. - **Fashion Retail:** The integration of dynamic marketing methods, such as the Kim Kardashian balloon, indicates innovative opportunities for fashion brands to differentiate their promotional activities. ## Related on Trend Hunter - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md) - [Poolside-Inspired Swimwear Pop-Ups](https://www.trendhunter.com/trends/skims-popup.md) - [Celebrity Padded Shapewear Campaigns](https://www.trendhunter.com/trends/ultimate-butt.md) - [Celebrity Lingerie Flagship Stores](https://www.trendhunter.com/trends/skims-10.md) - [100-Yard 3D Screen Ads](https://www.trendhunter.com/trends/skkn-by-kim-1.md) - [Seductive Winter Loungewear Lines](https://www.trendhunter.com/trends/winter-heat-collection.md) - [Athletic Wear Collabs](https://www.trendhunter.com/trends/nikeskims-collection.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Collaborative Inclusive Swimwear](https://www.trendhunter.com/trends/cloud-cups.md)