# Strange Celeb Relationship Shoots Kim Kardashian and Justin Bieber for ELLE Behind the Scenes By Vittoria Natarelli | Published 2010-08-13 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/kim-kardashian-and-justin-bieber-for-elle References: [stylelist](http://www.stylelist.com/2010/08/10/kim-kardashian-justin-bieber-elle/) & [elletv.elle](http://elletv.elle.com/video/424741669001/fashion/inside-fashion/elle-com-exclusive-justin-bieber-and-kim-kardashian) The Kim Kardashian and Justin Bieber for ELLE Magazine series captures a relationship that leaves Bieber fans steaming. The spread features the infamous celeb duo frolicking on the beaches of Paradise Island in the Bahamas. Kardashian plays an old school Italian film actress, showing off her dark mane and pouty red lips as Bieber plays a die-hard fan. Check out the featured gallery to see why many Bieber fans are fussing. **Implications** - Consumers are very easily drawn to those products that pay tribute to or incorporate their most beloved iconic personalities. Businesses that utilize the popularity of pop culture icons will experience favorable results in today's society. Consumers will flock to the products that reflect their personal interests. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 20% | Activity: 92% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Pop Culture Icon Marketing:** Opportunity for businesses to leverage popular celebrities and iconic personalities to attract consumers. - **Fan-centric Product Development:** Opportunity for businesses to create products that cater to the interests and preferences of fan communities. - **Celebrity Collaboration Campaigns:** Opportunity for businesses to collaborate with celebrities to create unique and attention-grabbing marketing campaigns. ### Who This Affects Most - **Fashion and Apparel:** Disruptive innovation opportunity for fashion and apparel companies to create celebrity-endorsed collections or collaborations. - **Beauty and Cosmetics:** Disruptive innovation opportunity for beauty and cosmetics companies to develop celebrity-inspired makeup lines or endorsements. - **Entertainment and Media:** Disruptive innovation opportunity for entertainment and media companies to create fan-centric experiences and content featuring celebrities. ## Related on Trend Hunter - [Celebrity Cold Brew Collaborations](https://www.trendhunter.com/trends/biebs-brew.md) - [Celebrity Game Crossovers](https://www.trendhunter.com/trends/kim-kardashian-fortnite.md) - [Celebrity Alternative Meat Ambassadors](https://www.trendhunter.com/trends/kardashian-joined-beyond-meat.md) - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md) - [Modern Wedding-Inspired Campaigns](https://www.trendhunter.com/trends/wedding-shop-campaign.md) - [Celebrity-Endorsed Pill Speakers](https://www.trendhunter.com/trends/beats-x-kim.md) - [Sportwear Celebrity Fusion Tease](https://www.trendhunter.com/trends/skylrk-x-adidas.md) - [Candy-Inspired Tonal Streetwear Launches](https://www.trendhunter.com/trends/candy-drop.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md)