# Steamy Celeb Advertising This Kim Kardashian 2011 Super Bowl Sketchers Commercial is Racy By Jordan M | Published 2011-02-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kim-kardashian-2011-super-bowl-sketchers-commercial References: [kimkardashian.celebuzz](http://kimkardashian.celebuzz.com/2010/11/22/kim-kardashian-kris-jenner-skechers-shapeups-collection/) & [blog.skechers](http://blog.skechers.com/blog/celebrities-in-skechers/interview-with-kim-kardashian-before-the-big-game-v1) It's hardly a secret that [combining sex and celebrity](https://www.trendhunter.com/trends/meal-diamond) is a sure-fire recipe for provocative marketing, but this Kim Kardashian 2011 Super Bowl Sketchers Commercial is still pretty surprising in how thinly veiled its use of those two ingredients is. Starring the notoriously curvy Kim Kardashian and a guy who ostensibly moonlights as the stunt double of Kevin from the [Backstreet Boys](https://www.trendhunter.com/trends/iced-ep), the Kim Kardashian 2011 Super Bowl Sketchers Commercial is definitively provocative. This undoubtedly memorable ad will definitely help make Sketchers (and Kim Kardashian's figure) a talking point at the water cooler for weeks to come. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 14% | Activity: 96% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Provocative Celebrity Advertising:** Brands can leverage the power of celebrities to generate buzz through provocative and attention-grabbing advertising campaigns. - **Sexualized Marketing:** The use of sex appeal in advertising campaigns continues to be a popular and effective way to capture consumer attention and generate brand awareness. - **Controversial Sponsorships:** Sponsorships from controversial figures can be used as a way to generate attention and differentiate a brand in a crowded market. ### Sectors Adopting This - **Fashion:** The fashion industry can benefit from provocative celebrity endorsement deals to generate buzz and differentiate their brand in a competitive market. - **Sports:** Sports brands can leverage the attention-grabbing nature of sexualized marketing to promote their products and capture consumer attention. - **Entertainment:** Controversial sponsorships from celebrities and public figures can be used as a way for entertainment brands to generate interest and promote their latest releases. ## Related on Trend Hunter - [Celebrity Padded Shapewear Campaigns](https://www.trendhunter.com/trends/ultimate-butt.md) - [Kickoff Footwear Commercials](https://www.trendhunter.com/trends/skechers-big-game.md) - [Celebrity Super Bowl Commercials](https://www.trendhunter.com/trends/skechers-no-t.md) - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md) - [Seductive Winter Loungewear Lines](https://www.trendhunter.com/trends/winter-heat-collection.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [100-Yard 3D Screen Ads](https://www.trendhunter.com/trends/skkn-by-kim-1.md) - [Celebrity Hot Sauce Ads](https://www.trendhunter.com/trends/thats-redhot.md) - [Athletic Wear Collabs](https://www.trendhunter.com/trends/nikeskims-collection.md)