# Glittery Androgynous Editorials Kim Grisco's Shoot for Chew Magazine Toes the Gender Line By Marissa Brassfield | Published 2009-06-19 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/kim-grisco-chew-magazine-andronyny References: [chewthemagazine](http://www.chewthemagazine.com/download-chew-magazine#) & [kimgrisco](http://www.kimgrisco.com/) We've featured a number of [androgynous and gender-bending innovations](https://www.trendhunter.com/trends/shapes-we-take), and this editorial shot by Kim Grisco for the Energy issue (#6) of Chew Magazine is no exception. Model Garrett Forbes is styled by Marco Marco in a number of different scenes in which he toes the line between genders. Forbes rocks glittery makeup, tight jeans, slicked-back hair, and plenty of jewelry in the Chew Magazine editorial, which you can see in the gallery above. **Implications** - Incorporating a certain [shock factor](https://www.trendhunter.com/trends/dirty-looks) into advertising techniques, branding, or products, is a move that many businesses will benefit from. Using [controversial imagery](https://www.trendhunter.com/trends/mwcurated) is a great way for companies to attract attention from consumers and competing companies who will then strive to achieve a similar attention-grabbing effect. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 67% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Androgynous Fashion:** The rise of androgynous fashion is creating new opportunities for brands to challenge traditional gender norms and appeal to a wider audience. - **Gender-bending Marketing:** Gender-bending marketing campaigns are disrupting traditional advertising strategies and allowing businesses to tap into new markets. - **Controversial Imagery:** Using controversial imagery in advertising and branding can help businesses generate attention and stand out from competitors. ### Where This Applies - **Fashion and Apparel:** The fashion and apparel industry can capitalize on the growing demand for androgynous fashion, offering gender-neutral clothing lines and styling services. - **Advertising and Marketing:** The advertising and marketing industry can embrace gender-bending marketing campaigns to create buzz and connect with diverse audiences. - **Media and Entertainment:** The media and entertainment industry can push boundaries by incorporating controversial imagery and content, captivating audiences and driving engagement. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Immersive Queer-Led Community Initiatives](https://www.trendhunter.com/trends/united-by-vanity.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Disruptive Fashion Art Galleries](https://www.trendhunter.com/trends/dirty-looks.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md)