# Collaborative Celebrity Makeup Launches Kim and Kylie are Joining Forces for a Makeup Collection By Riley von Niessen | Published 2017-04-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kim-and-kylie References: [popsugar](https://www.popsugar.com/beauty/Kylie-Cosmetics-Kim-Kardashian-43443509) & [instagram](https://www.instagram.com/p/BTCO0FvhbQ2/?taken-by=kyliejenner) Not too long ago, Kylie Jenner spread the news that she had a [collaborative effort](https://www.trendhunter.com/trends/emilio-pucci) in the works, and she's now revealed that it will be with her half sister, Kim Kardashian West -- resulting in the greatly anticipated Kim and Kylie collection. Although not much information has been provided by the socialite so far, POPSUGAR has speculated that the Kim and Kylie collection will include a variety of new [limited-edition lip kits](https://www.trendhunter.com/trends/glossy-lip-kit), brow-shaping formulas, and contouring products. The teaser that was uploaded to Kylie's [Instagram](https://www.trendhunter.com/trends/dolly-parton-2) shows the two sisters getting their makeup done while being photographed. The two are shown applying nude lipstick shades, while the camera's light shows off their glowing complexions. While no official release date has been given as of yet, fans can expect to see the Kim and Kylie collection launched in the near future, as the videos's caption reads "COMING SOON." Image Credit: Instagram @kyliejenner ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 85% | Activity: 82% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Collaborative Makeup Collections:** Multiple celebrities are joining forces to create makeup collections, providing a disruptive opportunity to increase reach and fame for both parties involved. - **Limited-edition Makeup Kits:** The rise of limited-edition makeup kits are a trend that's here to stay, opening up opportunities to tap into the lucrative market of beauty enthusiasts and collectors alike. - **Social Media Marketing in Beauty Industry:** As the makeup industry gets more and more competitive, brands can utilize social media to collaborate with other celebrities, expanding reach and engagement with younger demographics with higher purchasing power. ### Where This Applies - **Beauty:** Beauty industry has long been known for its collaborations, and with the power of social media, collaborations between celebrities can provide a significant boost in sales, and influence younger demographics. - **Fashion:** Fashion brands can take inspiration from these collaborations and release their own makeup collections with celebrities or influencers, creating a new category for their brand and attracting a broader audience of beauty and fashion enthusiasts. - **Social Media:** The role of social media influencers and the power of collaborations are growing stronger than ever, making social media marketing a crucial facet of any brand's marketing strategy, especially in beauty and lifestyle industries. ## Related on Trend Hunter - [Long-Lasting Holiday Cosmetics](https://www.trendhunter.com/trends/skkn-by-kim-holiday-collection.md) - [Celebrity-Founded Fashion Brands](https://www.trendhunter.com/trends/kylie-jenner-1.md) - [Lip Collection Expansions](https://www.trendhunter.com/trends/core-lip-collection.md) - [Collaborative Celebrity Denim Capsules](https://www.trendhunter.com/trends/khy-1.md) - [Beauty-Inspired Confectionery Partnerships](https://www.trendhunter.com/trends/sees-candies1.md) - [Adorable Beauty Sets](https://www.trendhunter.com/trends/kimchichic-beauty.md) - [Mattifying Cream Lipsticks](https://www.trendhunter.com/trends/silk-matte-lip.md) - [Socialite-Inspired Toy Dolls](https://www.trendhunter.com/trends/bratz.md) - [Floral Celebrity-Made Fragrances](https://www.trendhunter.com/trends/cosmic-20.md)