# Hybrid CBD-Infused Energy Drinks Kill Cliff Pioneers New Category with the Killer Cliffsicle By Niko Pajkovic | Published 2021-11-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/killer-cliffsicle References: [bevindustry](https://www.bevindustry.com/articles/94576-kill-cliff-octane-introduces-killer-cliffsicle-cbd-caffeine) & [killcliff](https://killcliff.com/)  Atlanta-based energy drink brand Kill Cliff has announced the launch of Kill Cliff Octane, a new CBD-based energy drink line that has entered the market with the release of its first beverage, the Killer Cliffsicle. The Killer Cliffsicle is an orange and vanilla flavored beverage infused with a combination of CBD and caffeine. According to John Timar, the CEO of Kill Cliff, the new hybrid energy drink results from the company "pioneering a brand new category” -- one that aims to blend the benefits of cannabis and caffeine. Each can of Killer Cliffsicle delivers 125 mg of caffeine and 125 mg of hemp extract, which packs 25 mg of CBD. The brand new beverage is currently available for purchase in 12 packs on the Kill Cliff website. Image Credit: Kill Cliff ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 25% | Activity: 39% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **CBD Energy Drinks:** Opportunity to pioneer the new category of hybrid energy drinks that combines the benefits of cannabis and caffeine. - **Infused Beverages:** Opportunity to create and market beverage products infused with natural and legalized compounds such as CBD and other plant-based extracts. - **Functional Energy Drinks:** Opportunity to develop and market energy drinks that offer a combination of caffeine and natural extracts that provide functional benefits such as mental clarity, relaxation, and focus. ### Who This Affects Most - **Beverage Industry:** Opportunity for beverage industry players to expand their product lines with new CBD-based energy drinks that cater to health-conscious consumers seeking natural and functional beverages. - **Cannabis Industry:** Opportunity for cannabis industry players to collaborate with beverage industry players to develop and distribute new CBD-based beverages that cater to a growing market of cannabis and health-conscious consumers. - **Sports and Fitness Industry:** Opportunity for sports and fitness industry players to partner with beverage industry players to develop and distribute CBD-based energy drinks that provide an alternative to traditional sports drinks and pre-workout supplements. ## Related on Trend Hunter - [Clean Caffeine CBD Drinks](https://www.trendhunter.com/trends/laser-lemons.md) - [Energizing CBD Beverages](https://www.trendhunter.com/trends/kill-cliff-octane.md) - [Spicy Cherry CBD Beverages](https://www.trendhunter.com/trends/kill-cliff-octane-elk-blood.md) - [CBD-Infused Energy Shots](https://www.trendhunter.com/trends/cbd-infused-energy-shot.md) - [Energy-Boosting Cannabis Beverages](https://www.trendhunter.com/trends/select-formulax.md) - [THC-Infused Energy Drinks](https://www.trendhunter.com/trends/countdown-energy-drinks.md) - [THC-Infused Energy Drinks](https://www.trendhunter.com/trends/upward.md) - [Caffeinated Cannabis Beverages](https://www.trendhunter.com/trends/deep-space.md) - [Hemp-Infused Energy Drinks](https://www.trendhunter.com/trends/golden-grail.md)