# Deathly Food PSAs The 'Killer Burger' Ad for Road Safety Trust Shows how Food Kills By Allison Love | Published 2010-08-19 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/killer-burger-ad References: [coloribus](http://www.coloribus.com/adsarchive/tv-commercials/road-safety-trust-killer-burger-13864455/) & [roadsafety.govt.nz](http://www.roadsafety.govt.nz/) The 'Killer Burger' ad by Road Safety Trust features a car driving down the highway that gets hit head-on by a hamburger who swerves into the opposite lane. The burger then explodes spraying debris and lettuce all over the road. The 'Killer Burger' ad is supposed to warn drivers about the [danger of being preoccupied while driving](https://www.trendhunter.com/trends/rxbar-ad), but only time will tell if the ad is taken to heart. Who knew there was such a thing as a [giant car burger](https://www.trendhunter.com/trends/baby-body-burger)? ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 41% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Food Safety Psas:** Creating PSA campaigns around the dangers of consuming food while driving. - **Innovative Advertising Techniques:** Designing impactful ad campaigns using unexpected visuals to capture viewers' attention. - **Humorous Psas:** Using humor to deliver serious road safety messages effectively in advertising. ### Industries Being Reshaped - **Food Industry:** Integrating safety protocols while creating food product packaging and delivery services. - **Marketing Industry:** Exploring creative and humorous ad campaigns as effective driving safety messages. - **Transportation Industry:** Developing innovative methods for driver education to reduce accidents caused by distracted driving. ## Related on Trend Hunter - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Playful Hamburger Campaigns](https://www.trendhunter.com/trends/burgercuda.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md) - [QSR Menu Billboard Campaigns](https://www.trendhunter.com/trends/real-size-campaign.md) - [Inventive Fast Food Campaigns](https://www.trendhunter.com/trends/double-char.md) - [Made-to-Order Burger Ads](https://www.trendhunter.com/trends/burger-kings-advertisements.md) - [Distracted Driving Awareness Videos](https://www.trendhunter.com/trends/project-yellow-lights-love-story.md) - [Unusual Fast Food Ads](https://www.trendhunter.com/trends/believe-campaign.md) - [Car Safety-Promoting PSAs](https://www.trendhunter.com/trends/never-happens-campaign.md)