# Charitable Crystal-Studded Highlighters Only 10 of Rihanna's Killawatt Highlighters Were Made By Ell Smith | Published 2018-12-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/killawatt-highlighters References: [hypebae](https://hypebae.com/2018/11/fenty-beauty-rihanna-killawatt-highlighter-diamond-ball-out-swarovski-crystals) & [fentybeauty](https://www.fentybeauty.com/killawatt/freestyle-highlighter-clf-edition/FB40010.html) Rihanna's [Fenty Beauty](https://www.trendhunter.com/trends/fenty-beauty-x-arcane) continues to please its dedicated consumer base with products that seamlessly blend practicality and affordable luxury, and its Killawatt Highlighter is no exception. The product offered is an updated iteration of the fan-favorite highlighter, arriving in the 'Diamond Ball-out' colorway, which was inspired by Rihanna's annual event. Now, this product features a [limited-edition packaging update](https://www.trendhunter.com/trends/holiday-2024-makeup) that's been dressed in [real Swarovski crystals](https://www.trendhunter.com/trends/air-max-plus-moonlight). To make matters even more exclusive, only 10 of these updated products exist for a $350 USD price tag. However, all proceeds from these purchases will be donated in support of the Clara Lionel Foundation -- a non-profit founded by the songstress herself. The item was released on November 28th. Image Credit: @Trendmood1 ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 18% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Exclusive Charity Products:** Offer exclusive charity products to engage consumers and support a charitable organization. - **Limited-edition Packaging:** Produce limited-edition packaging that will appeal to collectors and enthusiasts. - **Luxury & Philanthropy:** Merge luxury goods with philanthropy to widen consumer base and contribute to society. ### Industries Being Reshaped - **Cosmetics:** Create limited-edition products and exclusive packaging to attract collectors. - **Non-profit:** Partner with luxury brands to create exclusive products, generating more financial support for the organization. - **Charitable Giving:** Merge high-end products and charitable giving to create unique experiences for consumers who want to make a difference. ## Related on Trend Hunter - [Body Luminizer Shade Expansions](https://www.trendhunter.com/trends/fenty-beauty-body-lava.md) - [Flattering Rose-Mauve Lip Sets](https://www.trendhunter.com/trends/3piece-lip-set.md) - [Charitable Cosmetic Duos](https://www.trendhunter.com/trends/blush-highlighter1.md) - [Compact Shimmer Highlighters](https://www.trendhunter.com/trends/kimchi-chic-beauty.md) - [High-End Highlighter Collections](https://www.trendhunter.com/trends/gucci-glow-highlighter.md) - [Pigmented Gloss Sticks](https://www.trendhunter.com/trends/gloss-bomb-skix.md) - [Expanded Luminizer Collections](https://www.trendhunter.com/trends/liquid-luminizer-line.md) - [Superfine Cosmetics Powders](https://www.trendhunter.com/trends/set-it-down-loose.md) - [Bedazzled High-End Makeup Lines](https://www.trendhunter.com/trends/holiday-2024-makeup.md)