# Active Antimicrobial Hairbrushes KILLABRUSH Reduces Up to 99.9% of Bacteria, Germs & Viruses By Laura McQuarrie | Published 2026-07-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/killabrush References: [theindustry.beauty](https://theindustry.beauty/editors-top-reads-news-from-skin-rocks-wrinkles-schminkles-and-more/) & [killabrush](https://killabrush.com/collections/all-brushes)  Hairbrushes are one of the most overlooked hygiene tools in a daily routine, quietly accumulating a buildup of oil, styling products, dead skin cells, and bacteria between cleanings that gets redeposited onto freshly washed hair with every single stroke—and KILLABRUSH is setting a new standard as the world's first [active antimicrobial hairbrush](https://www.trendhunter.com/trends/la-bonne-brosse). This first-of-its-kind hairbrush is clinically tested to eliminate up to 99.9% of surface bacteria, germs, and viruses, effectively preventing them from being redistributed onto the scalp and strands. KILLABRUSH introduced itself with two styles featuring built-in hygiene protection: The Original Paddle, developed over two years in partnership with [British Medical Group](https://www.trendhunter.com/trends/bremont-hmaf-collection) and Chemical Intelligence, and The [Vented Blow Styler](https://www.trendhunter.com/trends/blowout-brushes), combining salon-grade blow-drying capability with world-first active antimicrobial technology embedded throughout the casing and bristles. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 51% | Activity: 48% | Freshness: 84% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Key Themes Behind This Trend - **Antimicrobial Beauty Tools:** Everyday grooming products are evolving into hygiene-protective devices as embedded antimicrobial materials turn routine tools into prevention-focused personal care assets. - **Hygiene-embedded Personal Care:** Built-in germ reduction is becoming a premium feature in personal care products, creating space for self-cleaning formats that reduce contamination between uses. - **Clinical-grade Grooming:** Clinical testing and medical partnerships are reshaping beauty tool credibility by blending wellness assurance with high-performance styling design. ### Where This Applies - **Haircare:** The haircare market is shifting beyond cleansing and styling toward scalp-health protection, where tools that limit bacterial transfer can redefine daily routines. - **Beauty Devices:** Connected and non-connected beauty device categories are expanding through material science innovations that make hygiene benefits a core product differentiator. - **Professional Salons:** Salon environments increasingly value antimicrobial equipment that supports visible cleanliness standards while maintaining the performance expectations of professional styling. ## Related on Trend Hunter - [Antimicrobial Haircare Brushes](https://www.trendhunter.com/trends/mela-keras-le-brush.md) - [Curly Hair Volumizing Brushes](https://www.trendhunter.com/trends/edgelift-brush-collection.md) - [LED Light Hairbrushes](https://www.trendhunter.com/trends/foreo-flip.md) - [Dry Shampoo-Replacing Hairbrushes](https://www.trendhunter.com/trends/altesse-studio-hairbrush.md) - [Scalp Care Challenges](https://www.trendhunter.com/trends/hairbrushchallenge.md) - [Self-Cleaning Brushes](https://www.trendhunter.com/trends/selfcleaning-brush.md) - [Handmade Bespoke Hairbrushes](https://www.trendhunter.com/trends/hairbrush-collection.md) - [Holiday-Ready Haircare Sets](https://www.trendhunter.com/trends/hush-hush1.md) - [Playfully Inclusive Beauty Ads](https://www.trendhunter.com/trends/unibrow-model.md)