# Fighter-Approved Energy Drinks Kill Cliff Tekilla Kiwi is Launching with Israel Adesanya By Michael Hemsworth | Published 2021-08-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kill-cliff-tekilla-kiwi References: [bevnet](https://www.bevnet.com/news/2021/kill-cliff-launches-tekilla-kiwi-with-mma-superstar-israel-adesanya) & [killcliff](https://www.killcliff.com/) The Kill Cliff Tekilla Kiwi energy drink is being launched by the brand with the help of [UFC](https://www.trendhunter.com/trends/ilia-topuria) fighter Israel Adesanya as a flavorful refreshment that is completely free of artificial ingredients. The drink features 150mg of green tea caffeine and maintains a [sugar-free recipe](https://www.trendhunter.com/trends/phorm-energy) that is packed with B vitamins along with [electrolytes](https://www.trendhunter.com/trends/unwell-energy-drinks). The product is perfect as a way to boost energy levels before or after a workout. Adesanya spoke on his collaboration with the brand on the new Kill Cliff Tekilla Kiwi energy drink saying, "Working with Kill Cliff to develop my own drink has been a real thrill. Without a doubt, we have made the world’s best and most refreshing clean energy drink, and I can’t wait for my fans around the world to taste it.” ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 32% | Activity: 65% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Clean Energy Drinks:** Opportunity for brands to offer natural energy drinks with low or no sugar additives and added vitamins and electrolytes. - **Collaboration with Athletes:** Partnerships with athletes can provide opportunities for brands to create products tailored to specific sports and fitness needs. - **High-caffeine Beverages:** Demand for energy drinks with high levels of caffeine that provide an instant boost of energy for workouts and other activities. ### Sectors Adopting This - **Beverage Industry:** Companies can innovate and introduce new products, flavors, and formulas that cater to the growing demand for clean energy drinks. - **Sports Nutrition Industry:** Brands can partner with athletes to create specialized products that target the needs of athletes and fitness enthusiasts. - **Fitness Industry:** Opportunity for gyms and fitness centers to offer clean and natural energy drinks to health-conscious consumers looking for pre or post-workout refreshments. ## Related on Trend Hunter - [Clean Caffeine CBD Drinks](https://www.trendhunter.com/trends/laser-lemons.md) - [Spicy Cherry CBD Beverages](https://www.trendhunter.com/trends/kill-cliff-octane-elk-blood.md) - [Athlete-Approved Energy Drinks](https://www.trendhunter.com/trends/lucozade-alert-mango-peachade-zero-sugar.md) - [Energizing CBD Beverages](https://www.trendhunter.com/trends/kill-cliff-octane.md) - [Ketone-Packed Energy Drinks](https://www.trendhunter.com/trends/key-energy-drink.md) - [Alternative Energy Drinks](https://www.trendhunter.com/trends/avvika.md) - [Nutrient-Packed Energy Drinks](https://www.trendhunter.com/trends/celsius-essentials.md) - [Tea-Sourced Caffeine Energy Drinks](https://www.trendhunter.com/trends/king-kongin-energy-drinks.md) - [Recovery-Boosting Performance Drinks](https://www.trendhunter.com/trends/lifeaid.md)