# Energizing CBD Beverages Kill Cliff by Joe Rogan Unveiled the Kill Cliff Octane Formula By Elena Rahman | Published 2022-01-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kill-cliff-octane References: [killcliff](https://killcliff.com/)  Kill Cliff Octane is Joe Rogan's innovative and energizing CBD beverage. Kill Cliff, Joe Rogan's CBD beverage company, partnered with ECS Brands to create the new beverage formula. The new [CBD energy drink](https://www.trendhunter.com/trends/deep-space-propulsion) includes cannabinoid-rich broad-spectrum hemp oil to soften the caffeine's edges and deliver powerful results to consumers. In addition, Kill Cliff Octane includes a wide range of phytocannabinoids, which communicate with the endocannabinoid system's CB1 receptors in the brain. It also communicates with the CB2 receptors in the immune system. This makes for a healthier substitute for other energy drinks packed with sugar and caffeine. The cannabis industry is seeing several innovations in the [CBD beverage space](https://www.trendhunter.com/trends/hempbased-beverage). Kill Cliff's new offering revolutionizes both the energy drink and CBD space with its unique formula. Image Credit: Kill Cliff ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 22% | Activity: 42% | Freshness: 11% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Cbd-infused Beverages:** Businesses can explore the use of CBD oil to create unique beverage formulations with an energizing effect. - **Healthier Energy Drinks:** Companies can explore creating healthier energy drinks by incorporating natural ingredients such as CBD oil to soften the effects of caffeine. - **Revolutionizing CBD Industry:** The introduction of CBD-infused beverages such as Kill Cliff Octane has the potential to revolutionize the CBD industry by creating a new niche of healthier, alternative drink options. ### Where This Applies - **Beverage Industry:** Incorporating CBD oil into beverage formulations provides a new market for the beverage industry to explore and disrupt. - **Cannabis Industry:** The introduction of CBD-infused beverages is bringing new innovation to the cannabis industry, offering a new way to consume the plant's benefits. - **Health & Wellness Industry:** The use of natural ingredients in energy drinks such as CBD oil provides a disruptive innovation opportunity in the health and wellness industry to improve energy drink offerings with healthier alternatives. ## Related on Trend Hunter - [Spicy Cherry CBD Beverages](https://www.trendhunter.com/trends/kill-cliff-octane-elk-blood.md) - [Hybrid CBD-Infused Energy Drinks](https://www.trendhunter.com/trends/killer-cliffsicle.md) - [Clean Caffeine CBD Drinks](https://www.trendhunter.com/trends/laser-lemons.md) - [CBD-Infused Energy Shots](https://www.trendhunter.com/trends/cbd-infused-energy-shot.md) - [Energy-Boosting Cannabis Beverages](https://www.trendhunter.com/trends/select-formulax.md) - [CBD-Infused Recovery Drinks](https://www.trendhunter.com/trends/lifted-blends.md) - [Functional CBD-Infused Iced Coffees](https://www.trendhunter.com/trends/ybee-iced-coffee.md) - [CBD-Infused Drink Mixes](https://www.trendhunter.com/trends/allnatural-drink-mix.md) - [THC-Infused Sports Drinks](https://www.trendhunter.com/trends/offfield.md)