# Slow-Release Sports Drinks The KILL CLIFF 'ENDURE' Drink Supports Sustained Hydration By Michael Hemsworth | Published 2018-02-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kill-cliff-endure References: [preparedfoods](https://www.preparedfoods.com/articles/120955-kill-cliff-clean-hydration) & [killcliff](http://killcliff.com/) The KILL CLIFF 'ENDURE' sports drinks have been revealed by the brand as a new product for consumers to utilize when looking for ways to stay agile when working out or participating in sports. The drink is formulated with [essential electrolytes](https://www.trendhunter.com/trends/phx-drinks) as well as slow-release carbohydrates, which will help to support [sustained endurance and hydration during exercise](https://www.trendhunter.com/trends/high-carb-fuel). This means that the beverages will work to satisfy thirst and provide enhanced hydration throughout the physical activity that you're partaking in. The KILL CLIFF 'ENDURE' sports drinks come in two flavors including 'Blood Orange' and 'Berry Punch,' and come as a scientifically proven way to hydrate without ingredients like [artificial colors and loads of sugar](https://www.trendhunter.com/trends/klar-energy) like other options on the market. Image Credit: Prepared Foods ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 63% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Slow-release Sports Drinks:** Slow-release sports drinks are becoming more popular as consumers look for sustained hydration and endurance during physical activity. - **Clean Sports Drinks:** Consumers are seeking out sports drinks with natural ingredients and clean labels. - **Personalized Sports Drinks:** With the rise of personalized nutrition, personalized sports drinks that cater to unique hydration and endurance needs could become a popular trend. ### Industries Being Reshaped - **Sports and Fitness:** Sports and fitness companies could benefit from incorporating slow-release and clean sports drinks into their product lines. - **Food and Beverage:** Food and beverage companies can innovate by creating personalized sports drinks that cater to unique hydration and endurance needs. - **Healthcare and Wellness:** The healthcare and wellness industry can explore the potential benefits of slow-release sports drinks for patients with chronic conditions that require sustained hydration and endurance. ## Related on Trend Hunter - [Pre-Exercise Electrolyte Drinks](https://www.trendhunter.com/trends/sugarbreak.md) - [Gut-Friendly Endurance Drinks](https://www.trendhunter.com/trends/endurance-drinks.md) - [Elite-Level Hydration Drinks](https://www.trendhunter.com/trends/naturally-sourced-sports-drinks.md) - [Modern Athlete-Focused Performance Beverages](https://www.trendhunter.com/trends/dryp-hydration.md) - [All-Natural Sugar-Free Sports Drinks](https://www.trendhunter.com/trends/alkakine88-sports-drink.md) - [Electrolyte-Infused Health Drinks](https://www.trendhunter.com/trends/clear-cut-brands.md) - [Post-Workout Hydration Powders](https://www.trendhunter.com/trends/sport-electrolyte-powder.md) - [Active Lifestyle-Targeted Electrolyte Drinks](https://www.trendhunter.com/trends/cowbell-hydration.md) - [Clean Caffeine CBD Drinks](https://www.trendhunter.com/trends/laser-lemons.md)