# Retro Sneaker Collab Campaigns The Kiko Kostadinov x ASICS Collab Boasts a New GEL-Sokat Infinity By Kalin Ned | Published 2019-03-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kiko-kostadinov-x-asics References: [highsnobiety](https://www.highsnobiety.com/p/kiko-kostadinov-asics-gel-sokat-infinity-release-date-price/#slide-3) & [kikokostadinov](https://kikokostadinov.com/) The GEL-Sokat Infinity is the silhouette targeted for this new Kiko Kostadinov x ASICS collaboration. The release is a continuation of a partnership, signifying that the two brands are in a budding relationship. The highly anticipated model is launched with a [retro-inspired campaign](https://www.trendhunter.com/trends/gelsekiran) that hammers on running culture. The posters entertain a DIY-style cut-out aesthetic that is easy on the eye and definitely attention-grabbing. The sneaker boasts a [mesh upper](https://www.trendhunter.com/trends/gelnimbus-101-11) that allows for the footwear to be breathable and satisfy the demands of the sport. The Kiko Kostadinov x ASICS collaboration realizes the GEL-Sokat Infinity in [three distinct colorways](https://www.trendhunter.com/trends/gt2160-sneaker-4). The design and palette are asymmetric and mismatched which is a distinguishing feature of the Bulgarian fashion designer's approach. All three models will be available for purchase by April 19th. Photo Credits: Frank Lebon ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 43% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Retro-inspired Footwear:** There is an opportunity to create more retro-inspired footwear that meets the demands of current sports culture. - **Collaborative Campaigns:** Creating collaborative campaigns between established brands can bring attention to new releases and increase brand awareness. - **Asymmetric Design:** Asymmetric design is a distinctive feature that can be used to differentiate footwear and other products from competitors. ### Where This Applies - **Sportswear Industry:** The sportswear industry can adapt to the trend of retro-inspired footwear and create new lines that appeal to a range of customers. - **Fashion Industry:** Asymmetric design is a trend that can also be utilized in the fashion industry to create unique pieces and attract a wider audience. - **Advertising Industry:** Opportunities exist for the advertising industry to create more collaborative campaigns that will generate excitement and increase brand recognition for new products. ## Related on Trend Hunter - [Bold Patterned Luxurious Sneakers](https://www.trendhunter.com/trends/gelds-trainer-14.md) - [Japanese Workwear-Honoring Shoes](https://www.trendhunter.com/trends/gelkiril-3.md) - [Sleek Collaborative Tech Sneakers](https://www.trendhunter.com/trends/asics-gelteremoa.md) - [Fashionable Sportswear Collaborations](https://www.trendhunter.com/trends/asics-novalis-release.md) - [Retro Aesthetic Lifestyle Trainers](https://www.trendhunter.com/trends/gelsekiran.md) - [Technical Breathable Mesh Sneakers](https://www.trendhunter.com/trends/gelteremoa-sneaker.md) - [Stitched Accent Collaborative Sneakers](https://www.trendhunter.com/trends/gelkinetic-fluent.md) - [Technical Collaborative Sneakers](https://www.trendhunter.com/trends/zutomayo.md) - [Dynamic Aqua-Tonal Joint Footwear](https://www.trendhunter.com/trends/gelkayano-20.md)