# Mind-Connecting Performance Apparel Kiko Kostadinov and ASICS Tease Another Joint Venture By Kanesa D | Published 2023-05-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kiko-kostadinov-4 References: [hypebeast](https://hypebeast.com/2023/5/kiko-kostadinov-asics-novalis-capsule-collection-release-info) & [asics](https://www.asics.com/ca/en-ca/?gclid=CjwKCAjw9pGjBhB-EiwAa5jl3FwAkAtw37MMlr0vSA4ifzI5_WiouTQ4THI1EHuBBRF1ZrWkFpnSphoC3CcQAvD_BwE) London designer Kiko Kostadinov unites with [ASICS](https://www.trendhunter.com/trends/asics-novalis-release) for the new 'ASICS NOVALIS' performance apparel collection. Designed as a unisex collection, the range highlights minimalistic details, elegant materials, and a contemporary viewpoint. Kostadinov and ASICS most recently made waves with the [low-slung GEL-QUANTUM ZIENTZIA](https://www.trendhunter.com/trends/gelquantum-kinetic-sp), and they are now teasing a new phase of their partnership. The ASICS NOVALIS line, created by Kostadinov's womenswear team, links the mind, body, and sound to regular performance activities. The ASICS NOVALIS is designed for everyday usage and strives to integrate easily into whatever life throws your way. While there are no details on what the collection will entail, consumers can expect a variety of styles, with Kostadinov's unique aesthetic apparent throughout. Image Credit: ASICS, [hypebeast](https://hypebeast.com/2023/5/kiko-kostadinov-asics-novalis-capsule-collection-release-info), [asics](https://www.asics.com/ca/en-ca/?gclid=CjwKCAjw9pGjBhB-EiwAa5jl3FwAkAtw37MMlr0vSA4ifzI5_WiouTQ4THI1EHuBBRF1ZrWkFpnSphoC3CcQAvD_BwE) ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 13% | Activity: 25% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Performance Apparel Integration:** Creating performance apparel with software and technology integration to enhance the user experience. - **Minimalistic Design:** Designing products that focus on sleek simplicity and essential features over flashy aesthetics. - **Mind-body Connection:** Designing products that connect the user’s mind and body for a more immersive experience. ### Sectors Adopting This - **Athletic Apparel:** Developing performance apparel that integrates software and technology to improve athletic performance. - **Fashion Design:** Incorporating minimalistic design principles to create practical and elegant apparel. - **Health & Wellness:** Developing mind and body connection technology to help individuals achieve their health and wellness goals. ## Related on Trend Hunter - [Fashionable Sportswear Collaborations](https://www.trendhunter.com/trends/asics-novalis-release.md) - [Technical Breathable Mesh Sneakers](https://www.trendhunter.com/trends/gelteremoa-sneaker.md) - [Nature-Inspired Collaborative Sneakers](https://www.trendhunter.com/trends/ub10s-gelkayano-20.md) - [Japanese Workwear-Honoring Shoes](https://www.trendhunter.com/trends/gelkiril-3.md) - [Sleek Collaborative Tech Sneakers](https://www.trendhunter.com/trends/asics-gelteremoa.md) - [Performance-Driven Footwear Collabs](https://www.trendhunter.com/trends/bandit-x-asics-capsule.md) - [Futuristic Minimal Technical Sneakers](https://www.trendhunter.com/trends/gelteremoa.md) - [Bold Patterned Luxurious Sneakers](https://www.trendhunter.com/trends/gelds-trainer-14.md) - [Stitched Accent Collaborative Sneakers](https://www.trendhunter.com/trends/gelkinetic-fluent.md)