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# Elegantly Designed Organic Juices
Kiju Organic Boasts Health-Focused Contents & a Sleek Aesthetic

By Kalin Ned | Published 2018-12-04 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/kiju-organic
References: [independentcitymarket](https://www.independentcitymarket.ca/Food/Natural-%26-Organic/Drinks/Juice/Organic-100%25-Pomegranate-Cherry-Juice/p/20312710005_EA) & [kijuorganic](https://www.kijuorganic.com/en/organic-juice/)

Kiju Organic Juices are made available to the consumer in six unique flavorful blends — including 'Mango Orange,' 'Grape [Apple](https://www.trendhunter.com/trends/pip-organic-apple-fizz),' 'Pomegranate Cherry,' 'Cranberry Pomegranate Blueberry,' 'Lemonade' and 'Apple.' With guaranteed 100% juice contents, the beverage boasts absolutely [no added sugar](https://www.trendhunter.com/trends/pulmuone-green-juice), artificial colors, flavors or preservatives. Each blend contains essential vitamin C boost. The products are also non-GMO project verified.

Compared to its competitors in the market, Kiju Organic keeps its product at accessible prices. Aside from the obviously health-benefiting contents of the beverage, the packaging also catches an eye in the grocery store. Kiju Organic Juices have a premium aesthetic that relies on a [minimalist approach to design](https://www.trendhunter.com/trends/north-coast-organic). The playful fruit image on the box adds a sense of vibrancy and elegance to it as well.

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 69% | Activity: 59% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What Makes This Trend Stand Out

- **Health-conscious Beverages:** The demand for organic and healthy drinks is increasing, creating opportunities for companies like Kiju Organic to continue innovating and expanding their product lines.
- **Minimalist Product Design:** As consumers become more interested in minimalist packaging, companies can create eye-catching aesthetics like Kiju Organic's fruit imagery to stand out from competitors.
- **Non-gmo Products:** The demand for non-GMO verified products is growing, creating a disruptive opportunity for companies to market their offerings as such and gain a competitive edge in the market, as Kiju Organic has done.

### Sectors Adopting This

- **Organic Juice Industry:** Companies in the organic juice industry have the opportunity to innovate with new flavors, sustainable packaging, and health-conscious ingredient choices to meet the growing demand for organic and healthy drinks.
- **Beverage Industry:** As consumers seek healthier alternatives to sugary drinks, the beverage industry has an opportunity to expand their product offerings in the organic and non-GMO space.
- **Packaging Industry:** The growing demand for minimalist and sustainable packaging creates opportunities for companies to design innovative packaging solutions and establish themselves as leaders in sustainability alongside visionaries like Kiju Organic.

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