# Engaging Loyalty Platforms Kiip Helps Brands Reward Fans with Specialized Perks By Laura McQuarrie | Published 2014-12-09 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/kiip References: [marketingmag](http://www.marketingmag.ca/brands/kiip-launches-white-label-loyalty-solution-for-brands-130510) & [blog.kiip.me](http://blog.kiip.me/advertising/introducing-kiip-engagement-platform/) In order to give brands and marketers a boost when it comes to monitoring and rewarding engagement, Kiip launched a loyalty platform that makes it easy to offer specialized rewards. The loyalty platform puts a focus on rewarding specific actions or "moments," such as purchasing a product from a mobile store, playing a game, suggesting an app to a friend or ordering a specific drink at a restaurant. Unlike a lot of other [loyalty rewards programs](https://www.trendhunter.com/trends/the-iconic), Kiip distinguishes itself by opting not to offer fans points—instead, fans have the chance to redeem [tangible short-term rewards](https://www.trendhunter.com/trends/automates-growth) that are more gratifying. To make implementation as simple as possible, Kiip's platform can be licensed by a brand to work with an existing app. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 43% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Specialized-engagement-rewards:** Brands can leverage specialized rewards to incentivize specific actions or moments, enhancing customer engagement. - **Gratifying-short-term-rewards:** By offering tangible short-term rewards instead of points, brands can create a more satisfying loyalty program for fans. - **Seamless-licensing-integration:** Kiip's platform can be licensed by brands to seamlessly integrate with existing apps, simplifying implementation. ### Industries Being Reshaped - **Marketing-and-advertising:** Marketing and advertising companies can utilize specialized-engagement-rewards to create innovative loyalty campaigns for their clients. - **Mobile-gaming:** Mobile gaming industry can implement gratifying short-term rewards to increase player engagement and retention. - **Hospitality-and-restaurants:** Hospitality and restaurant businesses can leverage specialized rewards for ordering specific drinks or suggesting apps to friends, fostering customer loyalty and recommendations. ## Related on Trend Hunter - [In-App Reward Platforms](https://www.trendhunter.com/trends/inapp-rewards.md) - [Performance-Based Loyalty Programs](https://www.trendhunter.com/trends/performancebased-loyalty-program.md) - [Loyalty-Based Rewards Programs](https://www.trendhunter.com/trends/nescafe-dolce-gusto.md) - [Comprehensive Business Loyalty Solutions](https://www.trendhunter.com/trends/businessqr.md) - [Digital Wallet Loyalty Solutions](https://www.trendhunter.com/trends/loopy-loyalty.md) - [Customer Loyalty AI Platforms](https://www.trendhunter.com/trends/customer-loyalty-ai.md) - [Digital Loyalty Customer Cards](https://www.trendhunter.com/trends/loyalty-customer-cards.md) - [Music Loyalty Platforms](https://www.trendhunter.com/trends/fanbasefm.md) - [AI-Driven Customer Loyalty Systems](https://www.trendhunter.com/trends/digital-loyalty-programs.md)