# Appetizing Accessory Ads The Kiev Jewelry Factory Releases a Delectable Campaign By Armida Ascano | Published 2010-11-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kiev-jewellery-factory References: [adsoftheworld](http://adsoftheworld.com/taxonomy/brand/kiev_jewellery_factory) & [kiev.info](http://www.kiev.info/shopping/kiev_jewelry.htm) The Kiev Jewelry Factory creates impeccable pieces of elegance and originality inspired by various things from everyday life. For its most recent campaign, Kiev Jewelry has decided to place hot female models next to the inspiration for whatever astonishing accessory they are wearing. From fabulous [frosted desserts](https://www.trendhunter.com/trends/devoured-campaign) to corn on the cob, the Kiev Jewelry Factory creates [accessories as delectable](https://www.trendhunter.com/trends/greggs-1) as their inspiration. **Implications** - The combination of [food and jewelry](https://www.trendhunter.com/trends/wanderlust-co-x-rubirosa) is symbolic of the pairing of decadence with comfort. Consumers love the concept of affluence, but often times feel foreign or alienated to ever actually achieving it. By incorporating food, the Kiev Jewelry Factory effectively localizes expensive jewelry to the common citizen. Corporations who combine new products with familiar concepts can expect consumers to adapt to the company's services or wares more readily. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 51% | Activity: 31% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Food-inspired Accessories:** Opportunity to create accessories that incorporate food elements, appealing to consumers' senses and emotions. - **Localization of Luxury:** Opportunity to make expensive jewelry more relatable and accessible to a wider audience by incorporating familiar concepts like food. - **Cross-industry Collaborations:** Opportunity for collaboration and partnership between jewelry brands and food industry to create innovative and unique experiences for consumers. ### Who This Affects Most - **Jewelry:** Opportunity for jewelry brands to tap into the trend of food-inspired accessories and create new product offerings that resonate with consumers. - **Food:** Opportunity for food industry to collaborate with jewelry brands and create food-themed events or promotions that enhance the overall consumer experience. - **Fashion:** Opportunity for fashion brands to explore the trend of incorporating food elements into accessories or clothing designs, creating unique and eye-catching products. ## Related on Trend Hunter - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Consciously Cool Jewelry](https://www.trendhunter.com/trends/the-art-of-adornment.md) - [Confectionery-Inspired Ring Designs](https://www.trendhunter.com/trends/brilliant-earth.md) - [Bakery-Inspired Jewelry Collection](https://www.trendhunter.com/trends/baked-in-gold.md) - [Fast Food-Inspired Premium Jewelry](https://www.trendhunter.com/trends/ofishial.md) - [Collaborative Ice Cream Jewelry](https://www.trendhunter.com/trends/iconic-ice-cream.md) - [Chic AAPI Jewelry Capsules](https://www.trendhunter.com/trends/kin-studio-x-sua-suprette.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Bakery-Inspired Jewelry Lines](https://www.trendhunter.com/trends/greggs-1.md)