# Earthy Prismatic Artwork Kiel Mead Turns Ordinary Driftwood into Stunning Decor for Your Home By Leslie Chen | Published 2011-12-25 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/kiel-mead References: [kielmead](http://www.kielmead.com/about/) & [kielmead](http://www.kielmead.com/driftwood-hook/) The scraps you see floating up along the shore of the beach may not seem that appealing to you, but Kiel Mead has turned these ordinary everyday objects into a thing of beauty. Kiel Mead's Driftwood Hooks all come "from the beaches of the state of New York," according to the [Urban Outfitters Blog](https://www.trendhunter.com/trends/Khosla-Ventures). Since all driftwood is different in size, shape and texture, the result of his artwork is a collection of unique pieces painted varying shades of color. Adorn your home with Kiel Mead's designs to find yourself in awe of how beautiful something so ordinary can be. **Implications** - Products that redesign ordinary objects into more aesthetically pleasing ones attract customers who want to stay connected to more organic roots. Companies could focus on injecting an Earth-related aspect into all of their items in order to attract a larger demographic. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 72% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Organic Redesign:** Redesigning ordinary objects into more aesthetically pleasing ones can attract customers who want to stay connected to more organic roots. - **Colorful Upcycling:** Using varying shades of color in upcycling projects can result in a collection of unique, prismatic pieces. - **Artistic Naturalism:** Embracing the natural shape and texture of objects can create a collection of stunning pieces that highlight the beauty of nature. ### Sectors Adopting This - **Home Decor:** The home decor industry can focus on injecting an Earth-related aspect into all of its items in order to attract a larger demographic. - **Upcycling:** Upcycling projects can incorporate varying shades of color to create a collection of unique, prismatic pieces. - **Art Supplies:** Art supply companies can embrace natural shape and texture to create new products that highlight the beauty of nature. ## Related on Trend Hunter - [Repurposed Wooden Vessels](https://www.trendhunter.com/trends/darren-appiagyei.md) - [Sophisticated Upcycled Home Sculptures](https://www.trendhunter.com/trends/basket-sculptures.md) - [Sustainable Creative Craft Series](https://www.trendhunter.com/trends/fyrn-studio-series.md) - [Natural Material-Transformed Artworks](https://www.trendhunter.com/trends/borrowed-earth-collaborative.md) - [Organic Ancient Design Furniture](https://www.trendhunter.com/trends/earth-to-people-furniture-collection.md) - [Upcycled Plastic Furniture Series](https://www.trendhunter.com/trends/crafting-plastic.md) - [Felled Tree Furniture](https://www.trendhunter.com/trends/ptacek-home-chunk-line.md) - [Mixed Material Home Decor](https://www.trendhunter.com/trends/resin-dragon-egg-ornament.md) - [Towering Reclaimed Wooden Sculptures](https://www.trendhunter.com/trends/louise-durham.md)