# Co-Branded Protein Bowls Kiehl’s x Go Greek Created a Nutritious, Cooling Treat Inspired by SPF By Laura McQuarrie | Published 2026-06-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kiehls-x-go-greek References: [glossy.co](https://www.glossy.co/beauty/beauty-brands-are-lining-up-for-the-frozen-yogurt-craze/)  Apothecary-style skincare brand [Kiehl’s](https://www.trendhunter.com/trends/kiehls-and-jackson-hole) is gearing up to launch a nationwide partnership with [Go Greek](https://www.trendhunter.com/trends/greek-glow-bowl), which serve up nourishing Kiehl’s x Go Greek yogurt bowls inspired by its Better Screen sunscreen range. Kiehl’s Better Screen Miner-all UV Serum is a new mineral sunscreen joining the sun care collection, and it features soothing cica centella to moisturize, rapidly reinforce the skin barrier and diminish the appearance of redness in a formula awarded the [National Eczema Association's](https://www.trendhunter.com/trends/eczemafriendly-laundry-detergent) Seal of Acceptance. Similarly relieving, the co-branded Greek yogurt bowls promise to provide replenishment in the heat of summer. As part of this collaboration, Kiehl’s is bringing co-branded Go Greek carts to select stores to share yogurt samples. ## Trend Insights (Trend Hunter) - Score: 8.7/10 - Popularity: 89% | Activity: 93% | Freshness: 78% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Edible Beauty Collaborations:** Cross-category pairings between skincare labels and wellness foods create new sensory touchpoints where product benefits are translated into taste, texture, and seasonal refreshment. - **Spf-inspired Functional Foods:** Nutrition formats that mirror sun care cues open space for consumables positioned around cooling, replenishment, and skin-supportive lifestyle rituals. - **Pop-up Sampling Carts:** Mobile co-branded carts bring product education into casual food moments, blending trial, hospitality, and retail discovery in high-traffic environments. ### Sectors Adopting This - **Skincare:** Beauty companies are extending ingredient narratives beyond topical formulas, turning clinical benefits such as barrier support and redness relief into broader wellness experiences. - **Foodservice:** Greek yogurt and functional snack providers gain relevance through limited-edition partnerships that attach everyday nourishment to premium beauty and self-care occasions. - **Experiential Marketing:** Retail activations tied to edible samples create memorable brand associations by linking product launches with immediate physical refreshment and social shareability. ## Related on Trend Hunter - [Global Beauty Campaigns](https://www.trendhunter.com/trends/world-refill-day.md) - [Expansive Body Care Lines](https://www.trendhunter.com/trends/kiehls-personals.md) - [Sparkling Hydration Beverages](https://www.trendhunter.com/trends/sparkling-hydration.md) - [Collagen Peptide Serums](https://www.trendhunter.com/trends/beyond-screen-uv-serum.md) - [Philanthropic Cosmetic Brand Initiatives](https://www.trendhunter.com/trends/kiehls-open-doors.md) - [Skincare Investment Campaigns](https://www.trendhunter.com/trends/skinvestment.md) - [Daily Micro-Dose Serums](https://www.trendhunter.com/trends/daily-microdose-serum.md) - [Skincare Mountain Resort Partnership](https://www.trendhunter.com/trends/kiehls-and-jackson-hole.md) - [Pride Skincare Pop-Ups](https://www.trendhunter.com/trends/event-at-stackt-market.md)