# Cinematic Beauty Pop-Ups The New Kiehl's Pop-Up Celebrates the Premier of Zoolander 2 By Katherine Pendrill | Published 2016-02-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kiehls-popup References: [psfk](http://www.psfk.com/2016/02/zoolander-and-kiehls-dont-age-good.html) & [thederekzoolandercenterforpeoplewhodontagegood.org](http://thederekzoolandercenterforpeoplewhodontagegood.org/?ref=vd) Night Agency recently designed a [Kiehl's](https://www.trendhunter.com/trends/skinvestment) pop-up shop with an unexpected cinematic twist. Although Kiehl's has not done any sort of traditional paid marketing in its 165-year history, the latest campaign is a fitting partnership for the brand and its trusted line of anti-aging skincare products. The new Kiehl's pop-up shop is part of a collaboration between the iconic beauty brand and the new film Zoolander 2. The pop-up is located in New York City's West Village and it has been dubbed 'The Derek Zoolander Center for People Who Don’t Age Good.' With references to the film throughout, the pop-up showcases Kiehl's limited-edition line of anti-aging skincare products. Not only are guests guided through the store by male models, but they are also misted with the brand's anti-aging serum and given advice on how to walk the 'finger runway.' With a movie completely centered around the idea of a character's struggle with aging, the Kiehl's partnership makes perfect sense. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 39% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Pop-up Collaborations:** There is a growing trend of brands partnering with movies to create pop-up shops and immersive experiences, creating unique marketing opportunities. - **Limited-edition Products:** Brands are leveraging limited-edition product lines to create buzz and excitement among consumers, driving sales and brand loyalty. - **In-store Experiences:** Retailers are focusing on providing immersive and memorable experiences in their physical locations to attract and engage customers, creating a competitive advantage. ### Where This Applies - **Beauty:** Beauty brands can collaborate with movies or other entertainment properties to create unique pop-up shops and limited-edition product lines, generating increased brand exposure and customer engagement. - **Film/entertainment:** Movies and entertainment properties can partner with brands to create immersive pop-up experiences, leveraging their intellectual property to drive promotional opportunities and generate additional revenue streams. - **Retail:** Retailers can focus on creating in-store experiences that go beyond traditional shopping, attracting customers through unique and memorable interactions with the brand, leading to increased foot traffic and sales. ## Related on Trend Hunter - [Indulgent Beauty Pop-Ups](https://www.trendhunter.com/trends/pout-preserve-lip-treatment.md) - [K-Beauty Pop-Ups](https://www.trendhunter.com/trends/in-new-york.md) - [Revealing Skincare Pop-Ups](https://www.trendhunter.com/trends/the-secret-ingredient-pop-up.md) - [Immersive Multi-Brand Beauty Pop-Ups](https://www.trendhunter.com/trends/seoul-in-the-city.md) - [Immersive Luxury Cosmetics Pop-Ups](https://www.trendhunter.com/trends/la-beaut-louis-vuitton1.md) - [Digital Cosmetics Pop-Ups](https://www.trendhunter.com/trends/digital-pop-up.md) - [Viral K-Beauty Pop-Ups](https://www.trendhunter.com/trends/city-of-glow-popup.md) - [Immersive Night-Market Skincare Events](https://www.trendhunter.com/trends/night-market-popup.md) - [Skin Longevity Pop-Ups](https://www.trendhunter.com/trends/skin-longevity-institute-pop-up.md)