# Multi-Use Hydrating Skincare Kiehl's New Overnight Face Mask Deeply Nourishes the Skin's Barrier By Laura McQuarrie | Published 2022-01-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kiehls-overnight-face-mask References: [prnewswire](https://www.prnewswire.com/news-releases/kiehls-takes-skin-barrier-strength-to-new-heights-with-the-new-ultra-facial-overnight-hydrating-face-mask-with-10-5-squalane-301458823.html) & [kiehls](https://www.kiehls.com/skincare/face-masks/ultra-facial-overnight-hydrating-face-mask-with-10.5%25-squalane/WW0187KIE.html) [Kiehl's](https://www.trendhunter.com/trends/kiehls-1) newest [overnight face mask](https://www.trendhunter.com/trends/the-sleeping-mask) takes cues from the best-selling Ultra Facial Cream to deeply nourish and support the skin's barrier by reducing moisture loss overnight. The all-new Ultra Facial Overnight Hydrating Face Mask with 10.5% Squalane takes the form of a multi-use mask that helps to prevent dryness for up to three days with a single use, and leaves dehydrated, flaky and tight skin feeling more comfortable than before. The product boasts a balm-to-oil texture and the signature Ultra Facial ingredient (glacial glyco-protein.) The product is packaged in a 100% PCR jar and as a multi-use mask, it can be applied in many different ways. For deep replenishment and the purposes of [skin barrier strengthening](https://www.trendhunter.com/trends/barrier-balancing-water-cream), it can be used all over, or it may be applied to specific areas to target discomfort and dryness. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 9% | Activity: 18% | Freshness: 11% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Multi-use Skincare:** Multi-use skincare products that target specific skincare concerns can improve consumer satisfaction and brand loyalty. - **Overnight Skincare:** Overnight skincare products that provide deep nourishment and hydration can meet the growing demand for easy and efficient skincare routines. - **Sustainable Packaging:** Sustainable packaging made from post-consumer recycled materials can attract environmentally conscious consumers and increase brand value. ### Who This Affects Most - **Beauty and Personal Care:** In the beauty and personal care industry, there is an opportunity for brands to create multi-use skincare products that cater to specific skincare needs, while also offering sustainable packaging solutions. - **Retail and E-commerce:** The retail and e-commerce industry can meet the growing demand for overnight skincare products by offering a diverse range of products that cater to different skin types and needs, while incorporating sustainable packaging solutions. - **Cosmetics and Skincare Manufacturing:** Cosmetics and skincare manufacturers have a disruptive innovation opportunity to create multi-use skincare products that cater to specific skincare concerns, while also incorporating sustainable packaging solutions to attract environmentally conscious consumers. ## Related on Trend Hunter - [Barrier-Boosting Overnight Skincare](https://www.trendhunter.com/trends/hydra-mask-gel-cream.md) - [Barrier-Strengthening Skin Sticks](https://www.trendhunter.com/trends/kiehls-1.md) - [Peel-Off Overnight Masks](https://www.trendhunter.com/trends/hydrapeel-off-mask.md) - [Ultra-Hydrating Medicated Moisturizers](https://www.trendhunter.com/trends/medicated-moisturizer.md) - [Skin Barrier-Focused Oils](https://www.trendhunter.com/trends/foreos-supercharged-face-oil.md) - [24-Hour Moisture Masks](https://www.trendhunter.com/trends/hydrogel-hydrating-mask.md) - [Hydrating Soap-Free Facial Cleansers](https://www.trendhunter.com/trends/ultra-facial-barrierhydrating-cleanser.md) - [Overnight Hand Hydration Masks](https://www.trendhunter.com/trends/overnight-skincare-treatment.md) - [Skin Barrier-Focused Creams](https://www.trendhunter.com/trends/barrier-balancing-water-cream.md)