# Eco-Conscious Skincare Brands Kiehl's Mission Renewal Shows its Commitment to People and the World By Colin Smith | Published 2023-04-11 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/kiehls-mission-renewal References: [kiehls](https://www.kiehls.ca/en/commitments.html) [Kiehl’s](https://www.trendhunter.com/trends/world-refill-day) is a skincare brand that has been committed to the health of skin and the wellbeing of the world since 1851, which it is now showing with its Mission [Renewal](https://www.trendhunter.com/trends/vanilla-cake-cupcake-mix) initiative. Mission Renewal is a commitment to put an end to waste and enter into a journey of circularity. One of the ways that Kiehl’s is achieving its mission is by introducing refillable products and packaging. Refillable products allow customers to reuse their bottles or jars by purchasing refills at a lower price and with less materials. This helps reduce the amount of single-use plastic that ends up in landfills or oceans, and also saves resources and energy in production. Some of the products that Kiehl’s offers in refillable formats include its Ultra Facial Cream, Rare [Earth](https://www.trendhunter.com/trends/tofu-packaging) Deep Pore Cleansing Mask, Creme de Corps, and Amino Acid Shampoo and Conditioner. Customers can bring their empty containers to participating Kiehl’s stores and receive a 10% discount on their refills. Alternatively, they can order online and receive their refills in recyclable pouches that use 80% less plastic than a standard bottle. Image Credit: Kiehl's ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 76% | Activity: 95% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Refillable Skincare Products:** Introducing refillable formats for skincare products can help reduce the amount of single-use plastic and waste while increasing customer loyalty. - **Circular Economy in Skincare:** Adopting a circular economy approach in the skincare industry can create new revenue streams, reduce waste, and increase customer engagement in sustainability efforts. - **Sustainable Packaging:** Investing in sustainable packaging options for skincare products can reduce environmental impact, improve brand reputation, and attract eco-conscious consumers. ### Industries Being Reshaped - **Personal Care Products:** Personal care product companies can explore refillable formats and sustainable packaging options that align with consumer values and reduce environmental impact. - **Beauty Retailers:** Beauty retailers can partner with sustainable skincare brands to offer refillable options and promote circular economy principles, building customer loyalty and reputation. - **Sustainability Consulting:** Sustainability consulting firms can help skincare companies develop circular economy strategies, source sustainable packaging materials, and implement refillable formats to reduce waste and improve sustainability practices. ## Related on Trend Hunter - [Sustainable Skincare Initiatives](https://www.trendhunter.com/trends/kao.md) - [Planet-Friendly Firming Skincare](https://www.trendhunter.com/trends/ageloc-tru-face.md) - [Refillable Plant-Powered Skincare](https://www.trendhunter.com/trends/folie.md) - [Global Beauty Campaigns](https://www.trendhunter.com/trends/world-refill-day.md) - [Refillable Moisturizer Pods](https://www.trendhunter.com/trends/refillable-moisturizer-pod.md) - [Potent Refillable Serums](https://www.trendhunter.com/trends/serum-refills.md) - [Ocean Plastic-Made Skincare Packaging](https://www.trendhunter.com/trends/new-landscapes-collection.md) - [Refillable Aluminum-Bottled Skincare](https://www.trendhunter.com/trends/sunkiss.md) - [Beauty Refill Pod Systems](https://www.trendhunter.com/trends/refill-pod-system.md)