# Superhero Skincare Brandings Kiehl's Facial Fuel Heavy Lifting Cream is Captain America-Approved By Michael Hemsworth | Published 2013-06-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kiehls-facial-fuel-heavy-lifting References: [refinery29](http://www.refinery29.com/kiehls) & [kiehls](http://www.kiehls.com/Heavy-Lifting/heavy-lifting-desktop,default,pg.html) In an effort to help hyper-masculinize the product, the [Kiehl's](https://www.trendhunter.com/trends/skinvestment) Facial Fuel Heavy Lifting moisturizer is being marketed with a customized Captain America campaign complete with a one-of-a-kind comic. Skincare is something of a taboo topic amongst the [male population](https://www.trendhunter.com/trends/caldera-lab1) because of the relatively feminine nature that the concern has surrounding it, so partnering with [Marvel Comics](https://www.trendhunter.com/trends/gnc-pro-performance-100-whey-protein) to better appeal to young men and men in general is a cunning move on behalf of Kiehl's. A tried and true brand of the skincare industry, Kiehl's is known for exquisite collaborations on both products and marketing, which makes the latest Kiehl's Facial Fuel Heavy Lifting no surprise, but totally out of this world. Check out the entire Kiehl's Facial Fuel Heavy Lifting Captain America comic on the product page. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 53% | Activity: 65% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Superhero Brand Collaborations:** Partnering with popular comic book heroes to market and differentiate products, offering opportunities for highly targeted campaigns and expansion into new fan markets. - **Masculine Skincare Marketing:** Creating bold and adventurous messaging around skincare that speaks specifically to male consumers, allowing unique selling propositions and reaching untapped markets. - **Customized Product Campaigns:** Combining artistic creations with advertising to create immersive marketing experiences that align with customer interests and encourage brand loyalty. ### Where This Applies - **Skincare:** Opportunities to create new products and campaigns to target male consumers who may have traditionally been hesitant to engage with the skincare industry. - **Marketing:** The potential to utilize popular culture, such as comic book characters and movies, as inventive hooks for promotional campaigns for products outside of their respective industries. - **Entertainment:** The ability to collaborate with product brands and companies to create engaging and immersive content that drives engagement with franchises and fanbases. ## Related on Trend Hunter - [Superhero-Inspired Protein Powders](https://www.trendhunter.com/trends/gnc-pro-performance-100-whey-protein.md) - [Superhero-Branded Alkaline Waters](https://www.trendhunter.com/trends/actiph-water.md) - [Advanced Men's Skincare Creams](https://www.trendhunter.com/trends/men-skin.md) - [Multi-Benefit Facial Moisturizers](https://www.trendhunter.com/trends/kizen-complete-facial-moisturizer.md) - [Healthy Superhero-Themed Snacks](https://www.trendhunter.com/trends/too-yumm.md) - [Men-Focused Age Defence Skincare](https://www.trendhunter.com/trends/nivea-mens.md) - [Beer-Branded Skin Creams](https://www.trendhunter.com/trends/heineken-silvers.md) - [Men-Specific Skincare Products](https://www.trendhunter.com/trends/caldera-lab1.md) - [Comic-Inspired Soda Cans](https://www.trendhunter.com/trends/the-heroes.md)