# Celebrity Eco-Sprays Kiehl's Earth Day Campaign Will Save the Rainforest or Your Money Back By Michael Hines | Published 2010-04-23 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/kiehls-earth-day-campaign References: [highsnobiety](http://www.highsnobiety.com/news/2010/04/21/kiehls-earth-day-2010-campaign-by-david-lachapelle-pharrell-williams-jeff-koons-malia-jones-julianne-moore/) & [kiehls](http://www.kiehls.com/_us/_en/whatsnew/index.aspx) [Kiehl's](https://www.trendhunter.com/trends/kiehls-open-doors) Earth Day Campaign is a clever one. They've taken four celebrities--Pharrell, artist Jeff Koons, surfer Malia Jones, and Julianne Moore--and had them create their own Acai-Damage Protective Mist. These promo posters make me want to save my skin the eco-friendly way. The Kiehl's Earth Day Campaign is pretty ingenious. Using celebrities to sell [protective sprays](https://www.trendhunter.com/trends/coola-x-voluspa) is a smooth move. 100% of the proceeds are going towards the [Rainforest Alliance](https://www.trendhunter.com/trends/rainforest-alliance), so you can trust the system on this one. Save the planet, one Acai-Damage Protective Mist purchase at a time. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 34% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Celebrity Endorsements:** Brands can leverage the influence of celebrities to promote eco-friendly products and initiatives. - **Cause-driven Marketing:** Aligning with a charitable cause can be an effective strategy for brands to engage consumers and drive sales. - **Eco-conscious Beauty Products:** The demand for beauty products that are environmentally friendly and sustainable is on the rise. ### Where This Applies - **Beauty and Personal Care:** Beauty brands have an opportunity to develop eco-friendly products and collaborate with celebrities to drive sales and support environmental causes. - **Celebrity Endorsements:** Incorporating sustainable initiatives into celebrity endorsement campaigns can enhance brand image and increase consumer trust. - **Sustainability and Environmental Conservation:** Companies focusing on rainforest conservation and other environmental causes can collaborate with brands to raise funds and awareness through innovative campaigns. ## Related on Trend Hunter - [Global Beauty Campaigns](https://www.trendhunter.com/trends/world-refill-day.md) - [Earth Month Parfum Campaigns](https://www.trendhunter.com/trends/my-way-parfum.md) - [Philanthropic Cosmetic Brand Initiatives](https://www.trendhunter.com/trends/kiehls-open-doors.md) - [Anti-Deforestation Cosmetics](https://www.trendhunter.com/trends/save-the-fing-rainforest-nourishing-oil.md) - [Skincare Investment Campaigns](https://www.trendhunter.com/trends/skinvestment.md) - [Mountain-Ready Skincare Partnerships](https://www.trendhunter.com/trends/mountainready-skincare.md) - [Employee Fragrance Campaigns](https://www.trendhunter.com/trends/lidl-fragrance-campaign.md) - [Influencer-Fronted Sunscreen Ads](https://www.trendhunter.com/trends/sol-de-janeiro-1.md) - [Fan-Fueled Skincare Campaigns](https://www.trendhunter.com/trends/peculiar-behavior.md)