# Gen Z-Focused Personal Care Kiehl's New 'Pubic Service Announcement' Campaign Taps Ilana Glazer By Kanesa D | Published 2024-07-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kiehls-3 References: [glossy.co](https://www.glossy.co/beauty/kiehls-launches-new-intimate-care-collection-with-360-degree-campaign-featuring-ilana-glazer-designed-to-appeal-to-gen-z/) & [kiehls](https://www.kiehls.com/)  [Kiehl's](https://www.trendhunter.com/trends/kiehls-personals) new product marks the brand's first in [intimate and personal care](https://www.trendhunter.com/trends/intimate-deodorant-spray). To promote this launch, the brand has tapped 'Broad City' actress Ilana Glazer, who will serve as a reliable influence for attracting [Gen Z](https://www.trendhunter.com/trends/epic-skincare) customers. Kiehl's Personals collection campaign introduces two innovative products: the Ingrown Hair & Tone Corrective Intimate Drops and the Over & Under Cream Powder Deodorant. In response to concerns about ingrown hairs, bumps, and uneven skin tone by Gen Z consumers, Kiehl's has crafted the Ingrown Hair & Tone Corrective Intimate Drops. This product aims to soothe and improve the appearance of the skin, addressing problems commonly faced by those who shave or wax. Additionally, the Over & Under Cream Powder Deodorant offers a fresh approach to personal care by providing effective odor control while maintaining comfort and dryness. The products will arrive on August 1. Image Credit: Kiehl's ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 83% | Activity: 91% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Personal Care:** The emphasis on eco-friendly formulations and packaging aligns with increasing consumer demand for sustainability in personal care products. - **Intimate Skincare Solutions:** Rising interest in specialized products addressing intimate skincare concerns reflects a shift towards more personalized and targeted care routines. - **Celebrity-endorsed Campaigns:** The use of relatable influencers and celebrities like Ilana Glazer can significantly enhance brand appeal and trust among Gen Z consumers. ### Where This Applies - **Skincare:** Innovative products targeting specific skin issues present opportunities for brands to differentiate themselves in a crowded market. - **Personal Care:** Expanding product lines to include intimate and underrepresented areas can attract new customer segments looking for comprehensive personal care solutions. - **Advertising:** Campaigns leveraging social media influencers offer new strategies for engaging with a digitally-native, younger audience. ## Related on Trend Hunter - [Expansive Body Care Lines](https://www.trendhunter.com/trends/kiehls-personals.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Intimate Wellness Brand Launches](https://www.trendhunter.com/trends/niches-nooks.md) - [Skin-Caring Intimate Products](https://www.trendhunter.com/trends/hey-sweet-cheeks.md) - [Problem-Solving Youth Skincare](https://www.trendhunter.com/trends/epic-skincare.md) - [Intimate Body Hair-Removing Collections](https://www.trendhunter.com/trends/pubic-hair-skin.md) - [Social-First Body Care Campaigns](https://www.trendhunter.com/trends/body-care-campaign.md) - [Teen Self-Care Collections](https://www.trendhunter.com/trends/hm-beauty-1.md) - [Gen Z Grooming Products](https://www.trendhunter.com/trends/lynx-sunset-fresh.md)