# Kid-Friendly Flavored Waters kidsWATER is Designed to Encourage Children to Drink More Water By Katherine Pendrill | Published 2017-12-14 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/kidswater References: [drinkkidswater](http://www.drinkkidswater.com/) & [facebook](https://www.facebook.com/pg/drinkkidswater/photos/?ref=page_internal) In an effort to give families more [sugar-free drink options for kids](https://www.trendhunter.com/trends/soda-for-kids), two determined moms came up with a beverage called KidsWATER. Made without sugar or sweeteners of any kind, the beverage is a healthy and hydrating option for kids. KidsWATER is a beverage for children that is made from purified water and [natural flavors](https://www.trendhunter.com/trends/sweetleafs-water-drops). Unlike many of the other drinks created for children, KidsWATER is made without sugar, sodium, sweeteners, preservatives, dyes, or MSG. As a result, the drink is calorie-free, vegan, gluten-free, non-GMO, and kosher. The drinks also come in a juice box-style container for easy sipping. Despite the healthy label, KidsWATER comes in a variety of [kid-friendly flavors](https://www.trendhunter.com/trends/sodee-pop), such as Leaping Lemonade, Paddleboard Punch, and Biking Berries. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 75% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Key Themes Behind This Trend - **Sugar-free Beverages for Kids:** Opportunity for companies to create more sugar-free drink options specifically targeted towards children. - **Natural and Healthy Drinks:** Demand for beverages made from purified water and natural flavors without sugar or artificial sweeteners. - **Convenient Packaging for Children's Drinks:** Potential for innovations in juice box-style containers for easy sipping by kids. ### Where This Applies - **Beverage Industry:** Opportunity for existing beverage companies to expand their product lines by offering sugar-free and natural drinks for children. - **Health Food Industry:** Potential for health food companies to enter the market and provide healthy drink alternatives for kids. - **Packaging Industry:** Opportunity for packaging companies to develop innovative juice box-style containers designed specifically for children's drinks. ## Related on Trend Hunter - [Kid-Focused Water Brands](https://www.trendhunter.com/trends/wave-kids.md) - [Immunity-Boosting Kids Beverages](https://www.trendhunter.com/trends/star-water.md) - [Hydrating Kid-Friendly Cactus Waters](https://www.trendhunter.com/trends/caliwater-kids-pouches.md) - [Free-From Kids Juice Boxes](https://www.trendhunter.com/trends/juicy-water.md) - [Kid-Friendly Hydration Powders](https://www.trendhunter.com/trends/critter-vitamin-h2o.md) - [Kid-Friendly Seltzer Beverages](https://www.trendhunter.com/trends/seltzerjr.md) - [Child-Focused Bottled Waters](https://www.trendhunter.com/trends/dino-water.md) - [Kid-Friendly Hydration Packs](https://www.trendhunter.com/trends/hydration-multiplier-for-kids.md) - [Color-In Hydrating Drinks](https://www.trendhunter.com/trends/oodles-of-doodles.md)