# Rap Group Ski Goggles KidSuper Joined with the A$AP Mob for a Range of Stylish Winter Gear By Riley von Niessen | Published 2016-12-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kidsuper References: [hypebeast](http://hypebeast.com/2016/12/kidsuper-asap-ski-goggles) & [youtube](https://www.youtube.com/watch?v=AO3ux9i3g1U) A$AP Mob, a clothing retailer that's based out of NYC, worked alongside A$AP [Rocky's](https://www.trendhunter.com/trends/the-blacked-out-collection) crew to create a selection of ski goggles. More specifically, the store tapped A$AP TyY, who's said to be an "avid ATV rider." Offered in a variety of different versions, the versatile gear comes is bold colorways and features unique artwork on the straps. In order to drive the collaborative effort home, both [KidSuper's](https://www.trendhunter.com/trends/nba-allstar-collection-1) and the A$AP Mob's branding is included on the straps as well. In addition to adding a decorative component, the rap group's branding makes the ski goggles perfect for fans of their music. The ski goggles are available from KidSuper's webstore, as well as A$AP Mob's and A$AP TyY's. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 17% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **Collaborative Merchandise:** The collaboration between KidSuper and A$AP Mob highlights the trend of artists and brands working together to create unique merchandise that appeals to fans. - **Stylish Winter Gear:** The selection of ski goggles by KidSuper and A$AP Mob showcases the trend of fashionable winter accessories that combine functionality with aesthetics. - **Branded Sporting Equipment:** The inclusion of A$AP Mob's branding on the ski goggles exemplifies the trend of artists and musicians collaborating with sports brands to create exclusive gear. ### Who This Affects Most - **Fashion:** The collaboration between KidSuper and A$AP Mob introduces new opportunities for fashion brands to create unique products that bridge the gap between music and style. - **Sports:** The inclusion of A$AP Mob's branding on the ski goggles presents opportunities for sports brands to collaborate with artists and musicians to create custom sporting equipment with a unique aesthetic. - **Music:** The collaborative effort between KidSuper, A$AP Mob, and A$AP TyY demonstrates the potential for musicians to expand their brand and reach by offering exclusive merchandise related to their music. ## Related on Trend Hunter - [Dynamically Redesigned Sunglasses](https://www.trendhunter.com/trends/the-blacked-out-collection.md) - [Blinged-Out Smart Glasses](https://www.trendhunter.com/trends/asap-rocky-1.md) - [Rapper-Debut Eyewear Collections](https://www.trendhunter.com/trends/blacked-out-collection.md) - [Ultra-Stylish Collaborative Goggle Collections](https://www.trendhunter.com/trends/moose-knuckles-x-boll.md) - [Rapper Jewelry Brands](https://www.trendhunter.com/trends/pav-nite.md) - [Rapper Alpine Winter Capsules](https://www.trendhunter.com/trends/moschino-x-snoop-dogg.md) - [Dynamic Vibrant Ski Goggles](https://www.trendhunter.com/trends/silver-morning.md) - [Wintry Streetwear Apparel](https://www.trendhunter.com/trends/social-club-x-686.md) - [Streetwear-Inspired Snow Boots](https://www.trendhunter.com/trends/snow-boot.md)