# Kid-Friendly Manuka Honeys Kids Yummy Honey Superfood Benefits in a Squeezable Format By Laura McQuarrie | Published 2023-03-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kids-yummy-honey References: [nosh](https://www.nosh.com/food-wire/2023/comvita-launches-new-manuka-honey-for-kids-debuts-easy-to-use-squeeze-bottles-at-natural-products-expo-west/) & [comvita](https://www.comvita.com/)  [Comvita's](https://www.trendhunter.com/trends/comvita) Kids Yummy Honey offers the many benefits of Manuka honey to kids in the form of a mess-free, squeezable bottle. This new product broadens the company's consumer base with MGO 50+ Multifloral Manuka Honey suited to kids’ taste buds. This kid-friendly Manuka honey helps to support the [immune and digestive system](https://www.trendhunter.com/trends/zarbees) and it's ideal for incorporating into breakfast and afternoon snacks. Manuka honey has been gaining popularity in recent years due to its many natural benefits, and many health-conscious consumers are investing in this [natural superfood solution](https://www.trendhunter.com/trends/kids-daily-greens-superfoods) to support themselves and their families. Comvita Kids Yummy Honey, along with the brand’s popular UMF 5+ Raw Manuka Honey and MGO 50+ Multifloral Manuka Honey, are now available in a convenient squeezable format. Comvita’s offerings set themselves apart with Unique Manuka Factor (UMF) ratings to guarantee significant levels of strong bioactive compounds. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 21% | Activity: 26% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Manuka Honey for Kids:** Opportunity to create more kid-friendly versions of traditionally adult-targeted health products. - **Mess-free Packaging:** Opportunity to innovate in packaging to make previously messy products more accessible and convenient for consumers. - **Natural Superfood Solutions:** Opportunity to market more natural, healthy solutions to families looking to support overall health and wellness. ### Where This Applies - **Health and Wellness:** Opportunity to create more affordable, natural health solutions for families. - **Food and Beverage:** Opportunity to innovate in the creation and packaging of healthy, natural food products for kids. - **Packaging:** Opportunity to develop new, more accessible packaging for traditionally messy products. ## Related on Trend Hunter - [Wellness-Focused Honey Launches](https://www.trendhunter.com/trends/comvita.md) - [Immune-Supporting Mānuka Honey](https://www.trendhunter.com/trends/bioactive-blends.md) - [Beneficial Sore Throat Candies](https://www.trendhunter.com/trends/throat-soothing-lollipops.md) - [Zesty Honey Immunity Vitamins](https://www.trendhunter.com/trends/citrus-manuka-honey-immunity.md) - [Single-Serve Manuka Honey Packets](https://www.trendhunter.com/trends/manuka-honeys.md) - [Kid-Friendly Probiotic Supplements](https://www.trendhunter.com/trends/kids-daily-probiotic.md) - [High-Grade Honey Launches](https://www.trendhunter.com/trends/highmgo-manuka-honey.md) - [Manuka Honey Sodas](https://www.trendhunter.com/trends/manuka-honey-soda.md) - [Kid-Friendly Kefir Drinks](https://www.trendhunter.com/trends/biotiful-kids-kefir.md)