# Temporary Kidttoos 'Sailor Retro Chick' Tattoos Make Children Look Badass for MQ By Geebee Micro | Published 2009-03-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kids-with-tats-win-marketing-contest References: [commercial-archive](http://commercial-archive.com/content/miami-guerilla-agency-tattoos-kids-fashion-brand) & [sailorretrochick.se](http://sailorretrochick.se) When you launch a [temporary tattoo marketing campaign](https://www.trendhunter.com/trends/las-vegas-giveaway), with the winner being awarded a shopping spree at MQ fashion store, you don’t know which direction consumers will take things. It could have been a lot of nude photos, or as in this case, the decision to go with an almost guaranteed winner: cute kids with tats. The theme was focused on a new collection named “Sailor retro chick,” which was a bit of a surprise. And since the marketing campaign was in Sweden, it was even more surprising. But moms knew better, and plastered the temporary tattoos all over their kids, and sent the pictures in to be voted on. The [guerrilla campaign](https://www.trendhunter.com/trends/mwcurated) of the new collection by Hanna Lindström was created by MQ, along with [Miami Guerrilla Agency](https://www.trendhunter.com/trends/college-football-27). ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 65% | Activity: 57% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Temporary Tattoos:** Disruptive innovation opportunity: Creating temporary tattoo campaigns for different fashion collections to engage consumers. - **Guerrilla Marketing:** Disruptive innovation opportunity: Using guerrilla marketing tactics to create unique and eye-catching promotional campaigns for fashion brands. - **User-generated Content:** Disruptive innovation opportunity: Encouraging consumers to participate and create user-generated content by incorporating it into marketing campaigns. ### Industries Being Reshaped - **Fashion Retail:** Disruptive innovation opportunity: Integrating temporary tattoos as a promotional tool in the fashion retail industry. - **Creative Agencies:** Disruptive innovation opportunity: Collaborating with creative agencies specializing in guerrilla marketing to develop innovative advertising campaigns. - **Children's Products:** Disruptive innovation opportunity: Expanding the market for temporary tattoos by targeting children's products and incorporating them into fun and interactive experiences. ## Related on Trend Hunter - [Scannable Tattoo Campaigns](https://www.trendhunter.com/trends/whopper-tattoo.md) - [QSR Temporary Tattoo Collections](https://www.trendhunter.com/trends/chipotle-temporary-tattoo-collection.md) - [Condiment Tattoo Bottles](https://www.trendhunter.com/trends/heinz-tattoo-bottle.md) - [Prom-Themed Temporary Tattoos](https://www.trendhunter.com/trends/temporary-tattoo-prom.md) - [Youth Art Campaigns](https://www.trendhunter.com/trends/sun-bum-1.md) - [Hotel-Friendly Tattoo Pop-Ups](https://www.trendhunter.com/trends/tattoo-popup.md) - [Transformative Survivor Tattoos](https://www.trendhunter.com/trends/mark-of-life.md) - [Tattoo-Inspired Joint Blemish Patches](https://www.trendhunter.com/trends/tattoo-compact.md) - [Children-Focused Design Contests](https://www.trendhunter.com/trends/little-artists-design-contest.md)