# Kid-Friendly Protein Bars Ready's Kids Whole Grain Protein Bars Come in Treat-Like Flavors By Laura McQuarrie | Published 2024-04-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kids-whole-grain-protein-bars References: [nosh](https://www.nosh.com/news/2024/new-products-slates-protein-cookies-ace-hardwares-bbq-sauces) & [teamready](https://teamready.com/collections/kids-bars)  Cookies and brownies are some of the sweet foods that inspired the flavors of Ready's Kids Whole Grain Protein Bars, each of which is packed with six grams of protein and eight grams of whole grains. The Chocolate Chip, Chocolate Brownie and [Chocolate Peanut Butter](https://www.trendhunter.com/trends/peanut-butter-brownie-protein-bar) varieties are gluten-free, and drizzled with a decadent topping that makes the snacks feel more [dessert-like](https://www.trendhunter.com/trends/raw-protein-bars). The grab-and-go bars are ready to be tucked into [school lunches](https://www.trendhunter.com/trends/kind-kids) and packed on family adventures to provide lasting satiety and energy. These nutritious protein bars for kids feed into the brand's ongoing mission to Fuel the Family, and they share reliable sources of protein and fiber with 30% less sugar than the leading kids' whole grain snack bar. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 52% | Activity: 53% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Dessert-inspired Protein Bars:** Creating protein bars that mimic the flavors of popular sweet treats to appeal to children and offer a healthier snack alternative. - **Family-focused Nutrition Products:** Developing nutritious snacks that cater to families' on-the-go lifestyles while prioritizing ingredients like protein and whole grains. - **Low-sugar Kids' Snack Bars:** Introducing protein bars for children with significantly less sugar than traditional whole grain snack bars for a healthier snacking option. ### Who This Affects Most - **Healthy Snack Foods:** Opportunity for companies in the snack food industry to innovate by offering protein bars that are both nutritious and appealing to children. - **Children's Food and Beverage:** Potential for brands in the children's food and beverage sector to enhance product offerings with protein bars that prioritize balanced nutrition and convenience. - **Family Wellness Products:** Room for growth in the family wellness market by introducing protein bars that support healthy eating habits for both parents and kids on the move. ## Related on Trend Hunter - [School-Friendly Protein Bars](https://www.trendhunter.com/trends/trubar-kids.md) - [Kid-Friendly Nutritional Bars](https://www.trendhunter.com/trends/nutritional-bars-for-kids.md) - [Kid-Friendly Soft-Baked Bars](https://www.trendhunter.com/trends/kind-kids-range.md) - [Chilled Child-Focused Protein Bars](https://www.trendhunter.com/trends/refrigerated-protein-bars.md) - [Kid-Friendly Protein Shakes](https://www.trendhunter.com/trends/warrior-kid.md) - [Clean Ingredient Protein Bars](https://www.trendhunter.com/trends/clean-protein-bars.md) - [High-Protein Cereal Bars](https://www.trendhunter.com/trends/magic-spoon-treats.md) - [Allergen-Inclusive Child Snack Bars](https://www.trendhunter.com/trends/oat-fruit-bars.md) - [Sweet Treat Protein Bars](https://www.trendhunter.com/trends/pure-protein-bars.md)