# Selfish Yogurt Ads Danone's Ads Features Kids Who Don't Want to Share By Laura McQuarrie | Published 2014-09-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kids-who-dont-want-to-share References: [adeevee](http://www.adeevee.com/2014/08/danone-danette-never-share-print/) & [danone](http://www.danone.com/en/for-all/our-4-business-lines/fresh-dairy-products/our-brands/buid/danette/) Every so often, you come across a snack so good, that it turns grown adults into little kids who don't want to share. These ads for [Danone's](https://www.trendhunter.com/trends/yopro) Danette brand make sure that the tasty snacks are completely hidden from sight, making you want something that you can't have even more. With tasty flavors like chocolate, espresso, white chocolate and pistacho, it's understandable why one might want to hide these [decadent dessert snacks](https://www.trendhunter.com/trends/greek-yogurt-dessert-dip-collection) and hoard them for themselves. These adorable ads feature kids playing hide and seek, although as some young kids do, they fail to hide themselves completely from the sights of others, as seen by the toes, hands and legs that peek out in these charming [yogurt snack ads](https://www.trendhunter.com/trends/pastoret). ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 15% | Activity: 54% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Adorable Yogurt Ads:** Using kids and playful hide-and-seek themes in ads to create desire for exclusive treats. - **Hoarding Snacks:** Promoting the idea of keeping delicious snacks hidden and secret, appealing to consumers' desire for indulgence. - **Decadent Flavors:** Highlighting unique and mouth-watering flavors to entice consumers to try the yogurt snacks. ### Where This Applies - **Food and Beverage:** Creating innovative marketing strategies to generate excitement and demand for indulgent snacks. - **Advertising and Marketing:** Utilizing engaging and adorable concepts in advertisements to captivate audiences and drive sales. - **Children's Products:** Leveraging the charm and innocence of children to appeal to parents and encourage them to try the products for their families. ## Related on Trend Hunter - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Decadent Yogurt Snacks](https://www.trendhunter.com/trends/decadent-yogurt-snacks.md) - [Humorous Chocolate Spots](https://www.trendhunter.com/trends/chocolate-like-nobodys-watching.md) - [Honest Mealtime Campaigns](https://www.trendhunter.com/trends/guaranteed-to-be-eaten-by-kids.md) - [Illusory Yogurt Billboards](https://www.trendhunter.com/trends/muller-yogurt.md) - [Sound-Focused Ice Cream Ads](https://www.trendhunter.com/trends/magnum-ice-cream-ads.md) - [Cheerful Healthy Snack Campaigns](https://www.trendhunter.com/trends/garden-veggie-snacks.md) - [High-Protein Yogurt Sticks](https://www.trendhunter.com/trends/yopro.md) - [Adult-Targeted Milk Chocolates](https://www.trendhunter.com/trends/gnaw-chocolate-bar.md)