# Caffeine-Free Childrens' Teas Drazil is a Caffeine-Free Kids Tea Infused with Real Fruit Juices By Rebecca Byers | Published 2015-04-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kids-tea References: [beveragedaily](http://www.beveragedaily.com/Manufacturers/Kids-tea-could-overtake-100-juice-Drazil) & [drazil](http://www.drazil.com/) Drazil is one of the first kids tea brands to emerge in a burgeoning market for healthy and convenient children's beverages. Drazil Kids Tea is a playfully branded company producing quality, caffeine-free herbal beverages infused with real fruit juice and contained in delightful, vibrant packaging. The ready-to-drink kids tea product is a unique combination of flavor that incorporates growing concern around sugar content in drinks made for children. The kids tea line is also an interesting reaction to the emergence of children-targeted fortified water brands that promise vitamin content. The lively, colorful packaging features bright images of the fruits from which the juices have been derived, while it also features a lizard, which when spelled backwards, inspired the brand's namesake. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 43% | Activity: 34% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Healthy Kids' Beverages:** Disruptive Innovation Opportunity: Create alternative, healthier beverage options for children by combining caffeine-free herbal teas with real fruit juices. - **Concerns About Sugar Content:** Disruptive Innovation Opportunity: Develop drinks for children that address the growing concern about high sugar content in beverages. - **Branded Packaging for Kids:** Disruptive Innovation Opportunity: Design vibrant, visually appealing packaging that captures the attention of children and parents alike. ### Sectors Adopting This - **Kids' Beverage Industry:** Disruptive Innovation Opportunity: Infuse traditional kids' beverages with herbal teas and real fruit juices to offer healthier options. - **Fortified Water Industry:** Disruptive Innovation Opportunity: Integrate herbal teas and real fruit juices into fortified water products to provide a new twist on children-targeted drinks. - **Packaging Industry:** Disruptive Innovation Opportunity: Create eye-catching and playful packaging designs specifically tailored for children's beverages. ## Related on Trend Hunter - [Child-Focused Bottled Waters](https://www.trendhunter.com/trends/dino-water.md) - [Pitaya Iced Tea Lemonades](https://www.trendhunter.com/trends/dragonade.md) - [Color-In Hydrating Drinks](https://www.trendhunter.com/trends/oodles-of-doodles.md) - [Immunity-Boosting Kids Beverages](https://www.trendhunter.com/trends/star-water.md) - [Non-Carbonated Canned Teas](https://www.trendhunter.com/trends/non-fizzy-drinks.md) - [Edible Tea Innovations](https://www.trendhunter.com/trends/edible-tea.md) - [Guilt-Free Herbal Iced Teas](https://www.trendhunter.com/trends/hrbvor.md) - [School-Compliant Sparkling Fruit Juices](https://www.trendhunter.com/trends/belvoir-farm-fruitz.md) - [Canned Fruit Teas](https://www.trendhunter.com/trends/kace.md)