# Celebrity-Made Kids Clothes Kanye and Kim's Kids Supply Dropped It's Second Clothing Line By Madison Mackay | Published 2018-03-09 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/kids-supply-company References: [hypekids](https://hypekids.com/2018/3/the-kids-supplys-drop-5-release-date) & [thekidssupply](https://thekidssupply.com/products/embroidered-velvet-bomber-ink) Celebrity couple Kanye West and Kim Kardashian created the Kids Supply company -- first released in December of last year, the brand has dropped a new Spring line. Kim Kardashian announced the new line on [Twitter](https://www.trendhunter.com/trends/animal-crossing-1), along with pictures of the new pieces. The line includes the couple's [classic streetwear styles](https://www.trendhunter.com/trends/candy-drop) with plenty of over-sized clothing. Other pieces include an array of sweatsuits, beanies, t-shirts, faux-fur jackets and bomber jackets. The line has an earthy color scheme, offering pieces in pink, green, red and brown. This new [children's clothing line](https://www.trendhunter.com/trends/gen-kids-clothing-brand) by Kim and Kayne's Kids Supply company is available online now for a limited time. With the tendency to sell out quickly, each piece is only offered while quantities last. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 6% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Why This Trend Is Growing - **Celebrity-made Children's Clothing:** Opportunities for other celebrities to create their own children's clothing line. - **Limited Edition Children's Clothing:** Brands can create hype by offering limited edition lines for children's clothing. - **Streetwear for Kids:** Exploration of streetwear for kids opens up a new market for children's clothing. ### Industries Being Reshaped - **Fashion:** There is room for innovation in the children's fashion industry with celebrity-founded clothing brands. - **E-commerce:** Online shopping for unique and limited edition children's clothing can be explored further in the e-commerce industry. - **Celebrity Branding:** Capitalizing on celebrity branding for children's clothing could potentially disrupt the traditional market. ## Related on Trend Hunter - [Holiday Loungewear Sets](https://www.trendhunter.com/trends/skims-x-cactus-plant-flea-market.md) - [Affordable Luxury Streetwear Capsules](https://www.trendhunter.com/trends/20-dollar.md) - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md) - [Technical Skin-Tight Mountaineer Garments](https://www.trendhunter.com/trends/the-north-face-and-skims.md) - [Highly Affordable Fashion Launches](https://www.trendhunter.com/trends/yeezy-supply-1.md) - [Collaborative Celebrity Denim Capsules](https://www.trendhunter.com/trends/khy-1.md) - [Contemporary Loungewear Pieces](https://www.trendhunter.com/trends/khy.md) - [Oversized Designer Kidswear](https://www.trendhunter.com/trends/jacquemus-mini-me.md) - [Celebrity-Collaborative Athletic Lines](https://www.trendhunter.com/trends/by-khlo.md)