# Children's Grocery Stores This Kid's Supermarket in Moscow is Designed for Children By Rebecca Byers | Published 2015-04-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kids-supermarket References: [retaildesignblog.net](http://retaildesignblog.net/2015/04/22/azbuka-vkusa-kids-store-by-josdevries-fagerhult-moscow-russia/) & [josdevries.eu](http://www.josdevries.eu/) This kid's supermarket in Moscow is completely targeted at children. Located within a mall that is entirely marketed to children, the Azbuka Vkusa Kid’s Store features a color-coded pathway just for children that will take them on a discovery path through the shop's various departments. The unique kid's supermarket was designed by Dutch agency JosDeVries, who infused the space with a [sense of whimsy and playfulness](https://www.trendhunter.com/trends/miniso-jakarta) that even adults are sure to be affected by. The creative space does a great job of completely rethinking the [shopping experience](https://www.trendhunter.com/trends/womens-clothing-boutique) and focuses on the needs of shoppers that aren't included on their shopping lists; namely a way to keep curious children safely occupied throughout the grocery shopping process. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 82% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Children's Supermarkets:** The rise of kid-centric supermarkets presents an opportunity for brands to create immersive and engaging shopping experiences for children. - **Color-coded Pathways:** Implementing color-coded pathways in stores can help guide children through different departments and enhance their shopping experience. - **Whimsical Store Designs:** Retailers can explore incorporating whimsy and playfulness into store designs, even for adult-centric spaces, to create a memorable and enjoyable shopping experience. ### Sectors Adopting This - **Retail:** The retail industry can capitalize on the trend of children's supermarkets by creating specialized stores that cater to young shoppers. - **Design:** Design agencies can embrace the demand for color-coded pathways and whimsical store designs to create innovative and engaging spaces for various industries. - **Food and Beverage:** Food and beverage brands can explore partnerships with children's supermarkets to promote healthy eating habits and engage with young consumers in a unique environment. ## Related on Trend Hunter - [Supermarket-Inspired Slime Toys](https://www.trendhunter.com/trends/zuru-slime-mart.md) - [Kid-Friendly Kitchen Stations](https://www.trendhunter.com/trends/studio-eggi.md) - [Child-Friendly Cooking Camps](https://www.trendhunter.com/trends/little-lion-cooking-camps.md) - [Consumer-Driven Grocery Stores](https://www.trendhunter.com/trends/waitrose-home-of-food-lovers.md) - [Boutique Grocery Designs](https://www.trendhunter.com/trends/meadow-lane-store.md) - [Consumer-Run Supermarkets](https://www.trendhunter.com/trends/hyperburgers.md) - [Children-Friendly Jiu-Jitsu Academies](https://www.trendhunter.com/trends/jiujitsu-gym.md) - [Elegant Grocery Shopping Spaces](https://www.trendhunter.com/trends/superhub.md) - [Boutique Grocery Makeovers](https://www.trendhunter.com/trends/womens-clothing-boutique.md)