# Exclusive Kids Sneaker Stores Berlin's 'Yumalove' Was Designed to Sell Kids Sneakers Specifically By Riley von Niessen | Published 2016-07-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kids-sneakers References: [highsnobiety](http://www.highsnobiety.com/2016/07/11/yumalove-berlin-kids-sneaker-store/) & [facebook](https://www.facebook.com/Yumalove-1603161923308428/) 'Yumalove' is a Berlin-based footwear company located in the Neukölln neighborhood of the city that sells kids sneakers exclusively. The store was founded by a former [PUMA](https://www.trendhunter.com/trends/plush-sneaker) employee named Kwon Kim. When considering the creation of the store, it's reported that Kim was inspired by a trip that he took around the world as well as his daughter's birth. With this in mind, he sought to bring the overseas influences back to Berlin as a means to bring himself closer to the city. The sneaker store includes a variety of brands, with [New Balance](https://www.trendhunter.com/trends/unique-retail-concept-store), PUMA and [ASICS](https://www.trendhunter.com/trends/gelkayano-14-4) being a few. The interior of Yumalove is decorated with bright child-friendly colors, showcasing the kids sneakers and a selection of apparel in a way that's sure to appeal to its youthful demographic. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 73% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Exclusive Kids Sneaker Stores:** The rise of stores selling kids sneakers exclusively presents an opportunity to create immersive retail experiences for this niche group. - **Brand Collaborations with Exclusive Kids Sneaker Stores:** Collaborations with exclusive kids sneaker stores could lead to a surge in popularity for smaller brands looking to gain exposure in this market. - **Sustainable Materials in Kids Sneaker Industry:** The focus on sustainability in fashion presents a chance for the kids sneaker industry to use eco-friendly materials in their products. ### Industries Being Reshaped - **Footwear:** With stores like Yumalove becoming more common, footwear companies could consider more niche offerings such as exclusive kids sneaker lines. - **Retail:** The success of stores like Yumalove highlights the potential for a new retail trend focused on exclusive, niche offerings. - **Fashion:** The fashion industry could collaborate with exclusive kids sneaker stores, particularly in the realm of sustainable materials and ethical production. ## Related on Trend Hunter - [Kidult Baby Shoes](https://www.trendhunter.com/trends/super-baby.md) - [Next-Gen Sneaker Stores](https://www.trendhunter.com/trends/store-of-the-future-concept.md) - [Adorable Plush Sneaker Collections](https://www.trendhunter.com/trends/plush-sneaker.md) - [Custom Sneaker Marketplaces](https://www.trendhunter.com/trends/sneakify.md) - [Chic Cartoon Kids Footwear](https://www.trendhunter.com/trends/deichmann-x-bluey.md) - [Contemporary Engaging Stores](https://www.trendhunter.com/trends/unique-retail-concept-store.md) - [Theater-Inspired Children's Stores](https://www.trendhunter.com/trends/billie-le-kid1.md) - [Collaborative Cartoon Sneakers](https://www.trendhunter.com/trends/hello-kitty-hightop-sneakers.md) - [Plush Footwear Pop-Ups](https://www.trendhunter.com/trends/the-monster-den.md)