# Nothing To Kid About NYC Anti-Smoking Ad By Bianca | Published 2007-10-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kids-smoking References: [adweek.blogs](http://adweek.blogs.com/adfreak/2007/09/smoking-kids.html) [Smoking campaigns](https://www.trendhunter.com/trends/unsmoke) have come at us at all angles to try and scare us away from cigarettes, from the body bag ads to the real-life people hooked up to respirators or with holes in their throats. This latest New York campaign highlights the damages of [second hand smoke](https://www.trendhunter.com/trends/stopfuckingvaping), featuring a clip of [children exhaling fumes](https://www.trendhunter.com/trends/prevent-child-abuse-america). Disturbing? You bet. Effective? We'll have to wait and see. **Implications** - In today's society, a product or service often has to bear evocative or shocking qualities to capture the attention of consumers. A company or business is more likely to leave a lasting impression on a consumer who is emotionally stirred by a product. Businesses will benefit by portraying their concepts and services in surprising and unexpected ways. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 50% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Emotive Advertising:** Opportunity for businesses to create emotionally stirring ad campaigns to leave a lasting impression on consumers. - **Second-hand Smoke Awareness:** Demand for products and services that help raise awareness about the dangers of second-hand smoke. - **Shocking Marketing Tactics:** Businesses can benefit by portraying their concepts and services in surprising and unexpected ways. ### Where This Applies - **Advertising:** Opportunity for ad agencies and marketers to develop emotionally stirring campaigns. - **Healthcare:** Demand for products and services that educate and protect against the dangers of second-hand smoke. - **Market Research:** Opportunity to study the effectiveness of shocking marketing tactics in capturing consumer attention. ## Related on Trend Hunter - [Car Safety-Promoting PSAs](https://www.trendhunter.com/trends/never-happens-campaign.md) - [Lung Cancer-Awareness Campaigns](https://www.trendhunter.com/trends/marie-keating.md) - [Haunting Tech Safety PSAs](https://www.trendhunter.com/trends/centre-for-child-protection.md) - [Pollution-Removing Murals](https://www.trendhunter.com/trends/this-campaign-sucks.md) - [Creative Cancer Awareness Campaigns](https://www.trendhunter.com/trends/pick-up-your-poop.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Influencer-Inspired Ads](https://www.trendhunter.com/trends/tomcat.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md)